GPShopper Cited as Strong Performer in Forrester's Mobile Commerce & Engagement Platforms Wave

Posted by Lauren Hand on Jan 14, 2016 1:59:19 PM
Lauren Hand

In Forrester Research's Q1 2016 Wave Report: Mobile Commerce & Engagement Platforms, GPShopper is cited as a Strong Performer among mobile engagement solution providers. Mobile_Commerce_App_Vendors.png

GPShopper is noted for offering a "solid platform architecture" and in-market mobile applications that "support more advanced mobile marketing and engagement methods."

Forrester reports that GPShopper's clients shared that the company is "extremely proactive in being innovative, particularly in the areas of omnichannel, loyalty, and in-store engagement."

 

From the Report:

GPShopper
New York-based GPShopper is focused on developing mobile apps for retailers and branded manufacturers. Supported by a number of B2C feature accelerators, the firm offers a solid platform architecture and it prioritizes the importance of mobile apps as a tool for engagement with in-market apps that support more advanced mobile marketing and engagement methods loyalty, geo-fencing, mobile wallets, and social features. With its primary focus on retail, tools for engaging omnichannel shoppers have been at the front of its brand message. Still a newer and smaller firm by comparison to some other solution providers, clients described the firm as “scrappy,” and shared with us that it is extremely proactive in being innovative, particularly in the areas of omnichannel, loyalty, and in-store engagement. 

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Topics: Press, Mobile Apps, GPShopper Clients, Market Research, Omnichannel Retail