A well-executed app can drive incremental revenues, engage your most loyal customers, and deliver positive ROI within the first year of its launch. Any internal business case for the addition of an app should be built on The Four Sources of Mobile App ROI:
1. Increased Average Order Value (AOV)
2. Higher Conversion Rate
3. Impact of Push Notifications
4. In-Store & Brand Benefits
Learn next steps for building an internal business case for the addition of a mobile app, and learn how to project the incremental revenue that app will generate.