At GPShopper, Bill will provide in-depth, reliable research into mobile and overall digital shopping trends and technologies, writing special reports and profiles that offer key findings and analysis.
Additionally, Bill will serve as a special advisor to GPShopper's retail clients, leading strategy sessions and building omnichannel mobile roadmaps for top chain and web-only retail players that are pushing the envelope of mobile shopping.
"Joining the GPShopper team was an easy choice," Bill says. "GPShopper is the only platform that offers a truly complete suite of mobile shopping tools. Mobile in-store is the next big leap for m-commerce, and GPShopper is perfectly positioned to help retailers meet the challenge."
Bill covered mobile commerce and mobile marketing from 2005 through 2015 as one of the world’s leading m-commerce journalists and researchers, serving as Editor, Mobile, at Internet Retailer magazine and Editor of the annual Internet Retailer Mobile 500. Bill also was a judge for the 20th Annual Global Mobile Awards at the Mobile World Congress in Barcelona, and is a regular speaker at industry conferences. Earlier in his career, in 2002, Bill launched Mobile Health Data, a publication on the nascent use of mobile technologies in health care.