Last year, Black Friday became the first day in retail history to surpass $1 billion in revenue from mobile devices. In response, we've designed a holiday mobile app planning calendar to help you drive digital and in-store sales with proven mobile strategy tips.
Shoppers have moved beyond using mobile as a research tool and are now relying on mobile apps for shopping checklists, price checks, in-store navigation, coupons and of course, completing purchases. It's easier than ever for shoppers to start their Black Friday shopping on their couch on Thanksgiving day itself, without having to worry about setting the alarm for an early 'Black Friday' wake up call.
We've taken the findings from our research and mobile app user data to outline proven messaging, tips and more to cater to smartphone shoppers this holiday season, such as:
- Reminders for load & scale testing
- Utilizing app features like price & stock alerts to drive sales
- Offering exclusive app deals to drive downloads and customer acquisition.
- Personalize Promotions
Learn more, download the holiday calendar for free.