Appeal to Last Minute Holiday Shoppers

Posted by Elizabeth Hoffman on Dec 18, 2017 11:12:00 AM

boohoo holiday.pngAfter a record-breaking Black Friday - where nearly $2 billion in revenue came from mobile devices alone - we are now approaching the final days of the holiday shopping season and the pressure is on. Retailers are looking to maintain increased sales across all devices as well as in-store - while last minute shoppers are anxiously looking to fulfill their holiday shopping lists in time. 

Retailers can help consumers out by setting shipping expectations. Now is the time to shift mobile messaging to inform consumers what products are still available for holiday delivery.  Between shipping snags and plain old procrastination, shoppers will turn to brick-and-mortar to get those last minute gifts. This is a prime opportunity for retailers to also target those last minute consumers with mobile push notifications and tailored location based campaigns to inform consumers what products are in stores closest to them, easing frustration and heightening customer satisfaction. 

  1. Set Shipping & Delivery Expectations 
    Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.

  2. Local Inventory & In-Store Coupons
    Use push notifications and location based campaigns to inform consumers on in-stock inventory at stores closest to them. Provide incentives and drive shoppers to stores by offering digital coupons that can be redeemed in-store.

  3. Provide Gift Ideas 
    Retailers like Crate & Barrel and A.C. Moore use their mobile apps as idea boards, not just commerce drivers. Implement an inspiring project board (you can even incorporate user-generated content for enhance brand loyalty and engagement) and get shoppers thinking about what they’ll need to make that one-of-a-kind gift for their special someone. Use  wayfinding features to help them retrieve what they need quickly in-store. 

Download The Calendar

For additional holiday tips and strategies, download GPShophper's 2017 Holiday Planning Calendar.

Topics: Mobile Apps, Market Research, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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