After a record-breaking Cyber Monday, retailers may be rejoicing at their online sales - the majority of which came from mobile! And with only 25 shopping days left in the 2016 holiday season, the pressure is on to maintain increased sales across all devices as well as in-store.
As the countdown begins, it's time for retailers to plan on driving customers to shop locally by setting shipping expectations now, then shifting their mobile messaging in mid-December. Between shipping snags and plain old procrastination, shoppers will turn to brick-and-mortar to get those last minute gifts. Retailers should tailor their messaging mid-month to drive traffic into their physical stores.
December 14 - 24
Focus: Shop Locally
- Set Expectations
Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.
- Local Inventory & In-Store Coupons
Drive shoppers to stores by letting them check local inventory and offering digital coupons that can be redeemed in-store.
- Project & Gift Ideas
Retailers like Michaels and A.C. Moore use their mobile apps as idea boards, not just commerce drivers. Implement an inspiring project board (you can even incorporate user-generated content for enhance brand loyalty and engagement) and get shoppers thinking about what they’ll need to make that one-of-a-kind gift for their special someone. Let them add project “ingredients” to their Shopping List, then offer Wayfinding to help them retrieve what they need quickly in-store.
For additional holiday tips and strategies, download GPShopper's 2016 Holiday Mobile App Planning Calendar for retailers.