Mobile Commerce Predictions for 2016
- Mobile apps make it easier for retailers to convert to sales. They convert higher than mobile web and exceeded desktop by more than 20% during 2015's shopping season.
The highest mobile app activity occurs on Thanksgiving and Black Friday
Loyal customers drive more traffic and sales when a retailer has a well-developed app. Even ecommerce sites like eBay, Amazon and Etsy saw 3/4 of mobile traffic come from apps during the 2015 holiday shopping season.
- Average order values are higher on apps than desktop
If you don't already have a well built mobile app strategy, there's still time to launch one for the 2016 holiday season. At GPShopper, we've developed polished mobile apps for retailers like True Religion, Steve Madden, PacSun and Michaels, creating engaging experiences to drive sales both online and in-store.
Contact us today and visit us at ShopTalk to start planning your 2016 holiday mobile strategy.