How Fandango is Doing Opt-In for Push Notifications Right

Posted by Bill Siwicki on Jul 15, 2015 10:05:00 AM
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Excerpt from GPShopper's Research & Analysis
Written by Bill Siwicki


Digital movie ticket seller Fandango surprised the heck out of me yesterday when I purchased tickets to see "Terminator Genisys." Then I remembered, Ah yes, Fandango, the business that's always out there ahead of the pack in mobile commerce and mobile marketing. Makes sense.

Take a look at the image accompanying this story. It's a screenshot from the moment after I purchased my movie tickets for tonight. I'm done, I'm in a happy mood because I just bought tickets to a movie, and...what's this? "Hello! Stay in the know with Fandango. Get alerts to new movie releases, special offers and free screenings. Get Push Notifications." SOLD! I signed up almost without thinking (but waited long enough to snap a screenshot because I was so mind-boggled that someone finally got this right).

Topics: Mobile Marketing, Mobile Apps, Push Notifications, Market Research

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