Loyalty integrations play a large role in driving repeat business through a retailer's mobile commerce app. Retailers want their mobile app to capture the best of their desktop site while offering easy access to account information (like available rewards and card balance) for their mobile app users. These customers have self-selected as the retailers' most loyal fan base. They spend more and shop more - not only in-app but in-store and online, as well.
The convenience of digital loyalty programs alone makes the case for retailers to offer their brand fans a superior mobile app. Convenience is the #1 factor driving customer loyalty, so it should come as no surprise that the easiest way to harvest a loyal customer base is simply by tweaking your mobile loyalty strategy.
Forrester Says "Go All In On Mobile To Boost Loyalty"
Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and moments of need. With this mobile mind shift also comes increased expectations of how and when companies serve and retain consumers.
Loyalty marketers and B2C marketing pros that view mobile as just another communication channel squander a critical opportunity to reach, recognize, engage, and enhance experiences for loyal customers wherever they choose to interact.
A recent report from Forrester Research (Master Your Mobile Loyalty) explores how mobile transforms customer loyalty strategies and maps key opportunities across each stage of the customer life cycle, including:
Using mobile to shift engagement with loyal customers into high gear
How current attempts to make loyalty mobile are missing the mark
Realize return on relationships with mobile loyalty moments
When to stop experimenting and go all in on mobile to boost loyalty
Download the full Forrester Research report at no cost ($499 USD value).