Every holiday season, GPShopper account managers start putting retail strategies in place with our clients as they enter what is arguably the most important time of year for revenue, engagement, and customer satisfaction & acquisition.
In October, our recommendation is to shift mobile app messaging to drive app downloads. Retailers want as many app users as possible when heading into Black Friday weekend next month, because a mobile app is the perfect bridge between online and in-store browsers. With a mobile commerce app, engaging customers in-store and harvesting brand loyalty by way of personalization are both easy and essential.
One of the best ways to drive app downloads during and leading up to the holidays is offering Wish Lists and Shopping Lists in-app.
Customers love the Shopping List feature as it eliminates the dreadful feeling of leaving important prompts at home - everything they need during their shopping trip is already saved in the palm of their hand.
For retailers, this keeps customers shopping with the brand. The liklihood of showrooming and completing purchases at multiple stores drastically decreases as the number of shopping list items available at one retailer grows.
The convenience factor of Wish Lists is a driver in converting non-app users. If you have these features available in your retail app, be sure to promote them. If done well, you'll see a dramatic increase in downloads.
Sales associates and in-store signage should encourage users to start building their in-app Wish and Shopping Lists. Banners on your e-commerce site - both on desktop and mobile web - and a strong email campaign to your opt-in list should should do the same.
For more tips on leveraging your mobile commerce app for an optimal holiday season, download GPShopper's 2016 Holiday Planning Calendar.