With a significant mcommerce season predicted for the remainder of 2014, more brands and retailers are turning towards Wish Lists to allow customers to save favorite items and send reminders to purchase prior to the holidays. Amazon’s partnership with Twitter is making Wish List shopping even easier for consumers.
“Mobile will absolutely enhance shopping wish lists this year,” said Maya Mikhailov, executive vice president and co-founder of GPShopper. “More and more people will be relying on their mobile devices to create their wish lists and refer to them in stores while they shop.”
Big retail impact
The new iOS 8 platform also possesses many widgets that enable retailers to do more effective push marketing. Widgets can be enabled to track prices or stock quantities of items, and allow for interactive push notifications with Like, Comment or Reply buttons (see Mobile Marketer story).
Many Wish Lists also send instant messages that show up on the notification screen once an item has been saved, which will aid customers in remembering to check on their desired products at a later time.
Amazon Wish List’s partnership with Twitter is also smart from a social standpoint. Many retailers emphasize social sharing, and with massive amounts of #AmazonWishList hashtags on Twitter, social engagement can only increase.
“Retailers should be using iOS 8 interactive alerts to start reminding their customers of products on their wish lists with an image of that product – especially if it’s combined with an offer to incentivize the sale,” said Ms. Mikhailov. “Any opportunity to help a customer build their wish list is a good idea for a retailer, whether that’s directly via mobile (like scanning products in-store to add to wish list), Twitter, Pinterest, or any third party.
“This convenience gives your app greater utility, encouraging increased downloads, conversions and brand loyalty.”