How Retailers Can Use iOS 8 and Apple Pay to Boost Holiday Sales

Posted by GPShopper on Sep 24, 2014 4:50:00 PM

presentMany retail marketers are focusing a majority of their 2014 Holiday strategy on using mobile campaigns to maximize ROI. Every week of the holiday retail season should coincide with a specific mobile focus, from planning the launch or hardening of your mobile app, focusing on user aquisition, or driving app users to shop in-store or online to "save the sale."

Retailers should be leveraging Apple's new Apple iOS 8 features, including Apple Pay, to help customers pre-shop, build shopping and wish lists, and convert higher across all channels. Learn the 5 Ways Retailers Can Increase Holiday ROI with Mobile.


Topics: Mobile Marketing, Mobile Apps, Push Notifications, Industry Events, Omnichannel Retail, Holiday Season

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