How The North Face Uses Mobile to Embrace Showrooming

Posted by Lauren Hand on Aug 21, 2014 3:44:00 PM

Showrooming is the consumer practice of examining merchandise or products in a store and then buying it online for a lower price. Retailers operating out of brick-and-mortar locations are increasingly working hard to combat consumer showrooming behavior as to not lose revenue to online-only retailers (such as Amazon) who may offer lower price points on the same items. 

L2's Mobile & Tablet 2014 Intelligence Report commends The North Face for embracing and steering this consumer trend with the use of mobile. Leveraging the brand's mobile app to serve as an extension of the in-store experience, The North Face integrated a barcode and QR code scanner so that users can easily access in-store features, retrieve user reviews, quickly find alternate colors and sizes, and gain additional product information. 

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Access L2's full Mobile & Tablet 2014 Report here.

Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Omnichannel Retail

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