U.S. consumers spent $75.8 billion in apps and on the mobile web in 2014, according to new research from Javelin Strategy and Research.
Consumers spent $75.8 billion in apps and on the mobile web in 2014, up 33.68% from $56.7 billion in 2013, according to a new report “Mobile Online Retail Payments Forecast 2015” from research and consulting firm Javelin Strategy and Research, which includes several surveys of between 1,500 and U.S. consumers over the past two years. Javelin predicts mobile retail commerce in the U.S. will grow to $217.4 billion by 2019.
Consumers who purchase both in mobile apps and mobile web sites accounted for 78% of mobile purchasing, or $59.4 billion in 2014. Browser-exclusive shoppers purchased $10.7 billion in 2014 and those who only bought from apps spent $5.8 billion. These numbers are rounded.
Mobile in-store payments totaled $4 billion in 2014, which would bring total mobile retail payments up to $79.8 billion. By 2019, Javelin predicts consumers will pay for $54 billion in in-store purchases with mobile devices.
Read the MobileStrategies360's additional Javelin report findings.