Why Omnichannel Retailers Should Accept Returns In-Store

Posted by Lauren Hand on Dec 29, 2015 1:41:13 PM
Lauren Hand

Target_Redeem.pngThis week and throughout January, retailers will be focusing on customers who have money to burn.

In-Store Returns 
No matter the channel where the item was purchased, returns should always be encouraged in-store. In your physical retail locations, your shoppers are surrounded by a bevvy of exchange options and new arrivals they may not have been tempted to buy if returning by mail.

Offering your customers the convenience of in-store returns is a loyalty-driver, as well. 

Gift Card Redemption
61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Start pushing messaging through your mobile app and other channels that encourages customers to redeem! 

 

 

 

Topics: Mobile Apps, In-Store Mobile, Omnichannel Retail