Nielsen, Flurry (Yahoo) and comScore data all agree that nearly 90% of smartphone user time is spent in apps, not on mobile websites. And a study by the National Retail Federation shows that shoppers spend more both in-store and online during the holiday season, which includes November and December sales.
By now, most retailers offer a well-functioning mobile app with commerce integrations, push notifications, and a digital loyalty program. These features are significant contributors to revenue and customer satisfaction, but they’re now considered standard by the savvy shopper. Hence, retailers still struggle with acquiring the users needed to make an impact on their bottom line. And there is no season more important for optimal app performance than Holiday.
Here are some ways we’ve seen our retail clients boost their app downloads simply by making the most of marketing and offering features not available through other channels, especially on Black Friday.
Some simple tips to build your app’s audience pre-holiday include:
- Wish Lists & Gift Guides
Build your app audience by enticing them with exclusive offers and features that aren’t available online or on your mobile website, like Wish Lists with price & stock alerts, or interactive push notifications personalized with personalized gift ideas. Promoting benefits that provide exclusive access to your brand gives your shoppers a reason to download your mobile app.
- Touch ID
Touch ID is a convenient, app-only feature that gives shoppers easy access to their Shopping Cart, Wish Lists, and Checkout. Let your customers know they can scrap their passwords and instantly log into your app – the convenience-factor is a major draw. Additionally, offering a frictionless shopping experience ensures higher cart conversions.
- Sneak Peaks
Get shoppers excited with Interactive Push Notifications showcasing products and special offers.
- Reward Loyalty
Mobile apps and loyal customers go hand-in-hand. Reward your dedicated fan base with early access to deals or info via your app. Making a customer feel special keeps them dedicated to your brand and spending more.
Download GPShopper’s Holiday Planning Calendar for Retailers for date-specific, proven strategies for increased app downloads and sales across all channels this 2015 holiday season.