IRUG Webinar: What Are Beacons and How Can You Use Them?

Posted by GPShopper on Aug 15, 2014 9:32:00 AM

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Beacon
s are the hottest topic of industry conversation, and with good reason. Strengthening the marriage of the online and offline customer experience, Bluetooth Low Energy (BLE) technology is a new frontier unlocking deeper customer insight and targeting capabilities that drive both revenue and improved service. But there are a few “need to knows” before implementing beacons in your brick-and-mortar shops. 

Next week, the International Retail User Group (IRUG) will be hosting a webinar to address the use of beacon technology in retail.

 

 
iBeacons: What are Beacons and How Can You Use Them?
Wednesday, August 20th, 2014

 

2:00 pm – 3:00 pm EDT


Brad Fick
, Partner and President of Direct Source, Inc & Alex Muller, CEO and Co-Founder of GPShopper, will provide a detailed overview of beacon capabilities before guiding participants through a simple step-by-step implementation plan.

 

Topics will include:

  • What BLE technology is and how it works

  • Comparison of  BLE vs. other location-based technology

  • The benefits of beacons

  • How beacons will transform retail, dining, travel, events and more

  • How to develop and execute a solid beacon strategy 

 

 

Register Now

 

Topics: Beacons, Mobile Apps, Industry Events, Location-Based Marketing, Omnichannel Retail, Grocery Retail