Beacons are the hottest topic of industry conversation, and with good reason. Strengthening the marriage of the online and offline customer experience, Bluetooth Low Energy (BLE) technology is a new frontier unlocking deeper customer insight and targeting capabilities that drive both revenue and improved service. But there are a few “need to knows” before implementing beacons in your brick-and-mortar shops.
2:00 pm – 3:00 pm EDT
Brad Fick, Partner and President of Direct Source, Inc & Alex Muller, CEO and Co-Founder of GPShopper, will provide a detailed overview of beacon capabilities before guiding participants through a simple step-by-step implementation plan.
Topics will include:
What BLE technology is and how it works
Comparison of BLE vs. other location-based technology
The benefits of beacons
How beacons will transform retail, dining, travel, events and more
How to develop and execute a solid beacon strategy