Mobile Trends & Analysis

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Retailers Woefully Behind on Executing Omnichannel Strategies

Posted by Bill Siwicki on Nov 5, 2015 4:51:41 PM

The retail industry is like a giant ocean-going vessel: Trying to quickly turn it in a new direction is not an easy feat. But consumers have made one thing very clear to retailers: With widespread adoption of smartphones and tablets, shopping is now omnichannel, whether retailers like it or not. Consumers have taken the lead when it comes to mobile commerce and omnichannel shopping, and retailers need to change course quickly to adapt to the new reality.

Mobile devices (smartphones and tablets) now are virtually equivalent to desktop and laptop PCs when it comes to the influence they wield as consumers make purchase decisions. Following are the devices and mediums and the percentage of U.S. smartphone and/or tablet users who say those devices/mediums are the most important when searching for information to make a purchase decision, according to a study by research and measurement giant Nielsen (total does not add up to 100% due to rounding):

  • Desktop/laptop PC, 43%.
  • Smartphone, 29%.
  • Tablet, 13%.
  • Television, 8%.
  • Print media, 5%.
  • Other, 1%.
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Topics: Retail Industry Research, Omnichannel Retail, In-Store Experience

Mobile Commerce Finally Gets Its Own Category in Apple’s App Store

Posted by Bill Siwicki on Nov 3, 2015 5:09:14 PM

Well it’s about time.

Beginning November 5, Apple Inc.’s App Store will feature a Shopping category for mobile commerce apps, expanding the number of app categories to 25. The move clearly is timed to coincide with the holiday shopping season, as well as China’s equivalent to Black Friday, called Singles Day, which falls on November 11.

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Topics: Omnichannel Retail, Mobile Retail Apps

New GPShopper/comScore Survey Sheds Light on Mobile Holiday Shopping

Posted by Bill Siwicki on Nov 3, 2015 11:59:09 AM

83% of mobile shoppers are using their phones to help with holiday shopping this month and next, and these shoppers are relying on their mobile devices unlike ever before to serve them in stores, according to the 2015 GPShopper/comScore Holiday Mobile Shopping Survey. The GPShopper study was conducted by prominent digital measurement firm comScore Inc., which surveyed 1,189 U.S. adults who use their smartphones to shop (“mobile shoppers”).

54% of mobile shoppers are using their phones to research products, no surprise the most common use of a phone during holiday shopping, the survey finds. But a great many mobile shoppers are using their phones as a personal shopping assistant in-store during the hectic holiday season: 46% are comparing prices in-store, 35% are creating shopping lists to use in-store, 31% are seeking additional product information in-store, 28% are locating and navigating to stores, and 24% are checking product inventory at store locations, the GPShopper/comScore survey finds.

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Topics: Retail Industry Research, Omnichannel Retail, In-Store Experience, Mobile Retail Apps

Retailers Really Need to Be On-Message with Mobile Baby Boomers

Posted by Bill Siwicki on Nov 2, 2015 4:09:06 PM

There are some significant differences in the mobile realm when it comes to Baby Boomers, Generation Xers and Millennials. But before we get into a discussion of demographics, let’s make sure we’re all on the same page. Baby Boomers were born between 1946 and 1964, Gen Xers between 1965 and 1980, and Millennials between 1981 and 1997.

Today, 56.3% of Baby Boomers own a smartphone compared with 78.5% of all Gen Xers and 84.3% of all Millennials, finds research firm eMarketer Inc. By the end of this decade, eMarketer projects two-thirds of all Baby Boomers will own smartphones versus more than nine in 10 Gen Xers and Millennials, eMarketer says. I won’t say “only two-thirds” because two-thirds is a big chunk; however, “two-thirds” is quite a bit less than “more than 90%.”

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Topics: Retail Industry Research, Omnichannel Retail

Money20/20 Report: New GPShopper/comScore Survey Reveals Mobile Shopping and Mobile Payments Insights

Posted by Bill Siwicki on Oct 26, 2015 5:48:27 PM

Nearly two thirds of mobile shoppers have three or more shopping apps on their phones, about four out of five mobile shoppers use at least one or two shopping apps monthly, and three out of four mobile shoppers have their favorite retailer's mobile app on their phones, according to the new 2015 GPShopper/comScore Mobile Shopping and Payments Survey.

I just debuted results of the survey this morning here in Las Vegas where more than 10,000 industry professionals have gathered for the 2015 Money20/20 Conference. During my session, entitled "The Smartphone, Mobile Payments and Mobile Shopping Apps," I offered the 900 session attendees the first look at this new survey from GPShopper, conducted by prominent digital measurement firm comScore Inc. ComScore surveyed 1,189 U.S. adults who shop on smartphones. Here's a look at some of the numbers.

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Topics: Retail Industry Research, Omnichannel Retail, Mobile Payments, Mobile Retail Apps