Mobile Trends & Analysis

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Case Study: Via Gamification, Shoe Carnival's App Helps Bring Customers Into Stores

Posted by Bill Siwicki on Jul 20, 2015 10:39:00 PM

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“For our first foray into mobile apps, we did not simply focus on creating another shopping experience or replicating what we already had on the mobile web—we used mobile technology to enhance the in-store experience we offer today,” explains Kent Zimmerman, Vice President of E-Commerce at Shoe Carnival. “That’s why we brought the wheel of savings into the Shoe_Carnival_Mobile_Marketing_App_360app, to engage our customers in a fun yet familiar way. These sorts of contests and games are key to what our customers expect from Shoe Carnival. Using mobile technology to enhance the shopping experience was a no-brainer.”

Click here to read the entire story as first published on the official GPShopper blog.

Follow Bill Siwicki on Twitter at @Mobile Siwicki.

Topics: Mobile Retail Apps, Omnichannel Retail