Marketing your Mobile app In-Store

Posted by Lauren Hand on Mar 29, 2016 11:35:04 AM

Mobile apps are one of the most effective tools retailers have to engage their customers, both on-the-go shoppers as well as those browsing in-store. But many are daunted by the challenge of driving those initial app downloads. Simply submitting to the App Store or Google Play upon launch doesn't guarantee that your customers will take action to download (and keep!) your app on the prime real estate that is their phone. 

Fortunately, there are a handful of simple ways to entice your customer to take action and download your app, including:

  • Launch email announcements
  • Blast campaigns
  • Cross-channel marketing
  • Hashtag campaigns
  • Mobile ad buys
  • App store optimization
  • In-store promotions, like POS reminders and signage 
  • App store optimization

Corporate Marketing 

Take into consideration your company’s employees. Think about how many outgoing emails each of these valuable brand representatives send in any given day. If every employee includes a hyperlinked promotion of your app to and mention of your company’s app in their email signature, the scope is phenomenal and the audience remains a willing recipient. There is a high percentage of business relationships that are fostered by daily email exchanges: meeting invites, gathering quotes, vender relationships- Simply placing a link to download your company’s mobile app or news of its launch in countdown style is a wonderful and free opportunity to reach an extensive audience that is both business and personal. Taking this a step further, include a mention of your mobile app in your voicemail messages as well.

Retail Store Marketing 

Have your store associates mention the app at the checkout counter. Provide a QR code on every printed receipt, and a link to your app on every online order confirmation.

Below are some great examples of how PacSun, Charlotte Russe, and Walgreens use in-store signage, handouts and POS promotions to market their mobile app to existing brand fans. 

PacSun's store associates include inserts with each purchase:

 

PacSun_In-Store_Bag_Inserts_2.jpg

 

 

 

 

 

 

 




Charlotte Russe advertises its mobile app at checkout, using both signage and POS screens:

 

Charlotte_Russe_In-Store_App_Promo.jpgCharlotte_Russe_In-Store_App_Signage_.jpg

 

Walgreens posts signage at store entrances and exists, including a QR code for quick access to the app stores:

Walgreens_In-Store_App_Signage_.png

 

 

 

 

 

 

 

 

 

 

 

 

Topics: Mobile Marketing, Mobile Apps, In-Store Mobile, Omnichannel Retail, Best Practices

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