Mobile is becoming an increasingly effective channel for loyalty. Over 73% of smartphone users are interested in interacting with loyalty programs through their mobile device (Maritz) and a staggering 91% of smartphone users are likely to download a loyalty application.
With this information, loyalty marketers and B2C marketing pros know that mobile is a critical tool to reach, recognize, engage and enhance experiences for loyal customers. In fact, a recent report from Forrester Research (Master Your Mobile Loyalty) explored how mobile transforms customer loyalty strategies and how using mobile can be used to shift engagement with loyal customers into high gear.
However, in the report, Forrester also stated that many current attempts to make loyalty mobile are missing the mark and in fact, retailers need to stop experimenting and go all 'all in' on mobile to boost loyalty, especially with today's mobile minded consumers.
When it comes to building loyalty into your mobile app strategy, taking a personalized approach to engage with customers is key. At GPShopper, we've done this with leading top brands, including bebe and PacSun that received 2016 Webby Award Honors in the Mobile App category.
Learn more about how the right mobile app strategy and loyalty program can transform your retail business. Our GPShopper's mobile experts will be at IRCE in Chicago this June 7th - 10th and at the popular CRMC June 15th - 17th, contact us and let's meet up at the show!