Launching a mobile commerce app is exciting and overwhelming. There are seemingly endless to-do lists leading up to your app store submission, not to mention the mega-marketing needed to gain your first app users immediately upon launch.
From launch to ongoing promotion, we've compiled a simple checklist of the 10 most impactful ways to market your mobile commerce app and gain new customer downloads, including:
Publish a landing page that briefly explains the benefits of downloading your app (app exclusive offers, flash sales, in-store product map or wayfinding) and includes links to your app in both App Stores. Michaels, Jo-Ann Stores and bebe have great examples.
PacSun and Walgreens use in-store signage, handouts and POS promotions to market their mobile app to existing brand fans. Provide a QR code on every printed receipt and a link to the app stores within every online order confirmation. Also consider having your store associates mention the app at checkout.
PacSun includes a bag insert with each in-store purchase, complete with a QR code for easy downloading and a $5 reward promotion for creating a loyalty account within the app.
Social and Mobile Web
Run paid Twitter and Facebook Install ads upon launch. Repeat this every 5 weeks or so to drive interest and increase users. Leverage your existing mobile website with Apple Smart Banners (check out cnn.com on your mobile browser or the Lane Bryant example shown here) to convert users. With Android devices, this can be replicated with very simple coding. Also run banners on your e-commerce site’s homepage and contact pages.
Download GPShopper's simple checklist for mobile marketers launching their first mobile commerce app.