The Four Sources of Mobile App ROI (SlideShare)

Posted by David Kovacs on Oct 23, 2014 7:04:00 AM
David Kovacs

App_Users_Return_VisitorsKohl's, Walmart, Rue la la, Grainger and many other popular retailers credit mobile apps for having a tremendous impact on overall sales - not only mCommerce, but also online and in-store revenues.

In fact, the cross-channel earnings gained from a mobile commerce app are based on four distinct sources of ROI - Increased AOV, Higher Conversion Rate, Impact of Push Notifications and In-Store & Brand Benefits. 

GPShopper's exploration of each of these Four Sources of Mobile App ROI is meant to help retailers and brands project the incremental revenue they should expect with the addition of a mobile app.


Topics: Mobile Apps, Omnichannel Retail