Mobile Commerce Sales Up 52%

Posted by Bill Siwicki on May 22, 2015 2:36:00 PM
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Smartphone_Money_1Written by GPShopper's VP of Mobile Strategy & Research, Bill Siwicki 

U.S. retailers raked in $11.1 billion in sales on smartphones and tablets in the first quarter of 2015, up 52% from $7.3 billion in Q1 2014, according to the newly released “State of the U.S. Online Retail Economy - Q1 2015” report from digital measurement firm comScore Inc. In Q1 2015, sales on desktop/laptop computers grew 9% to $61.1 billion; overall digital sales (e-commerce and m-commerce combined) grew 14% to $72.2 billion, comScore reports.

In the first quarter, digital sales grew seven times faster than sales in brick-and-mortar stores, which increased only 2%, the report says.

The continuing shift to digital commerce is being driven by mobile devices, says Gian Fulgoni, chairman of comScore.

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Topics: Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail

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