Finally, the idea of in-store beacons offering marketers “one-to-one” communication with their customers has entered the mainstream. Mobile retail platform provider GPShopper has been working towards this moment for years. But what makes their beacon technology different from the rest? We checked in with Alex Muller, CEO and co-Founder of GPShopper, and EVP/Co-Founder Maya Mikhailov to get the scoop.
GeoMarketing: What is GPShopper? What services do you provide and to whom?
Customers can find where products are available locally, see weekly ads, have access to promotions and coupons. These applications become, as we say, “the remote control to the brand.” In the cases of New York & Company and Express, GPShopper can connect a retailer’s branded app with the retailer’s private label credit card apps.
GeoMarketing: How did you come to invent such a platform? What inspired you?
AM: We started working in mobile, with more of an agency approach working with retailer clients. We’d say, “Tell us what you need and we’ll build it,” and what we started to realize is that many of these retailers and brands need the same thing. So instead of building something over and over, we built it once, and reused it across our clients.
What happened is that the quality demands, the scalability demands, and the operational demands increased. Retailers now had to think: How am I going to run this? How does this contribute to the overall ROI of the organization? How does this scale? Is this secure? There are new standards that are very necessary that retailers have to look at which is where mobile retail platforms such as GPShopper come into play.