We are proud to announce that GPShopper recently won three of the prestigious W3 awards for excellence with their mobile apps built for PacSun and Steve Madden!
PacSun: Building a Loyal Customer Base
PacSun won the coveted 'Gold' award in the Shopping Apps category, of which only 10 percent of entries are selected, and Silver for the Lifestyle Apps category. The app enhances personalization to customers with its loyalty program, Golden State of Mind (myGSOM REWARDS). With the app, loyalty members can easily manage their myGSOM REWARDS points, rewards, and activity, receiving instant push notifications of rewards earned and other exclusive offers.
To download the app, available on iOS and Android, click below:
Steve Madden: Marrying Content with Commerce
Steve Madden won Silver in the Shopping Apps category for its ability to marry content with commerce, primarily through the integration of 'SM Mag' on the mobile app.
The app fits into the company's vision of making a consumer feel comfortable to shop wherever they want to - through desktop or mobile web, through the app or through retail stores. Bringing Steve Madden's online lifestyle magazine, SM Mag, into the app helps the brand to move beyond the storefront, showing products and fashion in context to consumers. You may download the app, available on iOS and Android, below:
About the W³ Awards
The W³ Awards is sanctioned and judged by the AIVA, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms. AIVA members include executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby's Institute of Art, Wired, Yahoo! and many others.