7 Brands Winning at Sustainability

Posted by Jocelyn Schoolsky on Apr 18, 2019 7:00:00 AM

Sustainable fashion has come a long way – so much so that there are more eco-friendly brands than ever before. With labels like Everlane leading the way, there’s proof that sustainability and style can go hand in hand. Whether you’re new to eco-friendly fashion or not, here are seven sustainable brands that are positively impacting our planet in a big way:

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

WWD: As Men's Wear Skyrockets, Retailers Need to Reconsider Strategy

Posted by Maya Mikhailov on Apr 5, 2019 10:31:12 AM

Excerpt from WWD 
Written by Maya Mikhailov

Retail is constantly evolving, meaning retailers and brands alike are finding themselves re-strategizing and adjusting their priorities. With increased technology innovations and new demographics taking interest in fashion, we’ve witnessed the major rise and influence of men’s wear across retail.

The entire men’s wear market is expected to surpass women’s wear by 2021, and everyone from mainstream retailers like Nike to luxury fashion brands such as Louis Vuitton to celeb clothing lines like Yeezy are looking to capitalize on the trend. But this new demographic of shoppers and their corresponding influence across the industry presents a unique hurdle for retailers. Now they must figure out how to adjust their product offerings while also meaningfully engaging with male shoppers to garner the same success they’ve already achieved with women. 

The rise of men’s wear — an era of male fashion empowerment

Up until the early Aughts, men’s wear was centered around pricey suits and inexpensive leisurewear — the work uniform was your best suit and weekend wear was your favorite graphic or collared T-shirt. Ten years ago, the average man would spend anywhere between $200 to $1,000-plus on a suit and hundreds of dollars on ties to demonstrate their social prowess and career ambitions. Where business casual used to mean khakis and a button-down, today has evolved into a whole new look.

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Topics: Retail Industry Research, Omnichannel Retail

Retail Pop-Ups: A $10 Billion Industry

Posted by Jocelyn Schoolsky on Mar 26, 2019 8:00:00 AM
Bridging the gap between online and offline has been a topic of conversation for years. However, in order to thrive in today’s economy, new brands and pure play retailers must explore offline opportunities. Rather than signing a traditional three to five-year lease, brands are turning to pop-ups – the perfect avenue for online retailers to test new markets and increase brand awareness. According to CNBC, “Pop-up shops range in purpose from discovery, experience, and innovation to simply fun. Entrepreneurs are able to test a concept, while landlords get a stream of revenue, or a buzzworthy event on their properties.”

Advantages of a Pop-Up Shop:

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Topics: Retail Tech News, Retail Industry Research, Omnichannel Retail

SXSW: Intersection of Retail & Tech

Posted by Elizabeth Hoffman on Mar 21, 2019 10:12:00 AM
 
We recently covered some of our favorite in-store experiences at SXSW but we also loved the focus on technology's ever-evolving role in in retail. The Style & Retail track specifically highlighted how retailers are using technology to connect to consumers. Here are some highlights of the conversations around Sustainable Fashion & Tech, AI in Retail, and the future of Connected Beauty.
 
1. Sustainable Fashion & Tech
 
The desire to focus on sustainable fabrics and support responsible consumption is growing in the fashion industry. There's more of a movement to source local fabrics, be more mindful about the local environment when creating garments (for example, not leak dyes into local streams) and re-use fabrics that would otherwise be discarded.
 
We like the emergence of new initiatives like Marine Layer's 'Re-Spun' program. Each year, the average American throws away an estimated 80 pounds of clothing. Re-Spun is taking aim to reduce that textile waste. The program is designed to create a closed-loop production process, encouraging customers to turn in their old tees so that Marine Layer can break the fabric down and re-spin it to create entirely new t-shirts. It's a relatively new advancement in fashion production and one that we can see consumers - especially Gen Z - getting behind.
 
 
Another company focused on sustainable fashion practices is Finery. Co-founded by model and actress Brooklyn Decker and former news anchor Whitney Casey, Finery attempts to digitize and organize users' wardrobes. The goal? To help curb 'throwaway' fashion culture and reduce waste by inspiring customers to wear what they already own. Wearing a piece of clothing 50 times instead of five reduces the amount of carbon emissions by 400% per item, per year. That's no small stat. 
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Topics: Retail Tech News, Retail Industry Research, SXSW

SXSW & The In-Store Experience

Posted by Elizabeth Hoffman on Mar 19, 2019 11:19:00 AM
Retail is starting to play a larger role at SXSW. This year, we saw more brand executives emphasize the importance of the in-store experience and ensuring those experiences not only align with the brand, but meet customer expectations and demands. In-store activation wasn't just limited to speaker sessions or panel discussions. Retailers showcased their Austin-based physical locations with thoughtful and engaging programs. Here are a few examples we loved.
 
Aviator Nation
 
Aviator Nation first launched in 2006 by Paige Mycoskie. The clothing brand was born out Mycoskie's love of 70s-inspired clothing, live music and the arts. She launched her collection out of her garage in Venice, California where her friends could also come and play music. The brand grew in popularity and now all eight of her brick and mortar stores still embrace that same ethos. Every Aviator Nation location embraces live music and ongoing events that cater to the creative and musical desires of each market. Mycoskie credits the fact that the musical acts can still be viewed for free by customers as one of the keys to the success of her stores. She emphasizes that the in-store experience is authentic to her brand and therefore, resonates with her customers. True to form, during SXSW, Aviator Nation's Austin-based location hosted a mural painting party, sound bath sessions, yoga and live bands during the festival.
 
Photo Cred: @AviatorNationAustin

Kendra Scott

Kendra Scott is based in Austin, so it's no surprise that it would welcome SXSW with open arms. Kendra Scott specializes in jewelry and accessories, focusing especially on gemstones. Realizing the power of brick and mortar stores, Kendra Scott opened a new flagship location in Austin's popular 'SoCo' district (South Congress) and welcomed retailers with a Style & Retail Party at the start of SXSW.
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Topics: In-Store Experience, Retail Tech News, Retail Industry Research, SXSW

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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