Unleash Sales With Chatbots and Virtual Assistants

Posted by Elizabeth Hoffman on Mar 16, 2017 12:41:00 PM

The pet retail industry is one of the fastest growing industries today - with more millennials putting off starting a family, a (semi) less demanding cat or dog becomes their 'child' and they looove their children. Last year, consumers spent over $60 billion dollars on their pets' comfort and well-being - shattering previous records and retailers are scrambling to take a piece of that $60 billion pie.

Retailers are adopting new technology and gadgets to make shopping easier for consumers - but recent GPShopper research found that many are missing the mark and there's a gap between what consumers want and what retailers are offering in tech. So how can pet retailers use tech to best serve their customers? We've taken the findings from our study to outline a few tips below. 

1. Virtual Assistants

Like any consumer, those that have pets, are busy. When it comes to any reoccurring need, sometimes they just want to get in and get out; purchasing their items with as little friction as possible. This is where virtual assistants (VA) can come in handy. When surveying consumers that use VA, 47% want to be alerted for deals on products they buy frequently and 43% want to be notified when they're out of something at home - which is perfect when it comes to refilling Fido's dog food bowl!

If you want to stand out - add a personal touch. If you know the pet's birthday, send a birthday message and send a thank you note on their adoption anniversary. If you learn that a customer had to cancel their order because of the passing of a pet, send flowers or a nice note to offer condolences. These simple but important gestures are not only meaningful, but make VS feel less robotic, connecting the VS service with your brand and instilling loyalty.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Virtual Assistants Drive Purchase

Posted by Elizabeth Hoffman on Mar 13, 2017 11:46:36 AM

When it comes to trying out new shiny tech - customers aren't as excited as the retailers are. In fact, new GPShopper research suggests that what customers really want, is to buy stuff as quickly and easily as possible and customers for automotive retailers are no different. Tech can be used to help with this process but auto retailers need to listen to how consumers want to use tech. We polled over 1,100 adults to uncover just that.

Automotive retailers have a unique set of customer segments - certainly a main one is the car enthusiast that wants to tinker with their car and make improvements by 'doing it themselves'. The other, is more of a novice that knows they need to service their car, but they're confused on what types of products to use or even next steps. This is where the use of virtual assistants (VA) can greatly help.

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Topics: Mobile Commerce, virtual assistants, auto, auto retail

Self-Checkout Creates Ease for Grocery Shoppers

Posted by Aaron Miller on Mar 13, 2017 11:26:14 AM

Amazon made the headlines earlier this year with the announcement that there were prototyping Amazon Go stores. People’s initial reaction was shock that the pure-play Amazon was expanding into the brick-and-mortar space. Amazon’s stores are capturing a key component that consumers crave: a seamless shopping experience. Their “Just Walk Out” technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, they’ll charge your Amazon account and send you a receipt.

As consumers become even more mobile-first, the in-store shopping experience has to mimic the ease of the mobile shopping experience. This is especially true when it comes to their reoccurring grocer needs.

According to GPShopper's latest research, self-checkout had the highest degree of consumer consciousness at 71% (scale below). Interestingly enough, the retail adoption of self-checkout systems has been slow but that seems to be changing. According to a recent study by MarketsandMarkets, the self-checkout market is expected to grow from USD 2.24 Billion in 2015 to reach USD 4.58 Billion by 2022, nearly doubling.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery

Can VR Sell Gear? Survey Says "Yes"

Posted by Aaron Miller on Mar 13, 2017 11:10:16 AM

The retail shopping experience is incredibly dynamic and ever-changing. Technological innovations impact every facet of the shopping experience. When used effectively, cutting edge technology can be used to increase conversion rates and to further cement brand loyalty.

Imagine you are in a store that sells surfing apparel and equipment. The only issue is that it is below freezing outside. Welcome virtual reality, the apparatus to transport the shopper into the optimal buying mood. The in-store experience becomes that much more personalized and unique to the individual shopper.

GPShopper's latest research shows that virtual reality is high on the consumer consciousness scale (68%) but yet has not yet taken off in terms of retail adoption. A pain point for the adoption of VR is that it requires special headsets and hardware. There is, however, a catch-22 of the in-store retail experience. Retailers struggle to justify spending on in-store innovative technology because consumers are increasingly buying more online. At the same time, people have become more resistent to going to stores because the experience is subpar and non-differentiated.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, lifestyle retailers

Crafting The Right AR & VA Retail Strategy

Posted by Elizabeth Hoffman on Mar 10, 2017 11:03:44 AM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but is that what consumers really want?

Recent research from GPShopper would suggest not really. In fact, the study that polled the views of 1,145 adults found that there is a serious gap between what retailers are implementing and what consumers actually want from their shopping experience.

What gives?

To start, it's been too generalized. Retailers first have to look at how aware consumers are of the technology being used, then gauge their comfort level with it. Using the consumer consciousness scale below, most consumers were aware of self-checkout and virtual reality uses. Yet when it came to chatbots or smart shelves (which alerts you as to where an item is in the store), consumers aren't as familiar as retailers may have thought, which makes them less likely to embrace the technology.


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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

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