Virtual Assistants Drive Purchase

Posted by Elizabeth Hoffman on Mar 13, 2017 11:46:36 AM

When it comes to trying out new shiny tech - customers aren't as excited as the retailers are. In fact, new GPShopper research suggests that what customers really want, is to buy stuff as quickly and easily as possible and customers for automotive retailers are no different. Tech can be used to help with this process but auto retailers need to listen to how consumers want to use tech. We polled over 1,100 adults to uncover just that.

Automotive retailers have a unique set of customer segments - certainly a main one is the car enthusiast that wants to tinker with their car and make improvements by 'doing it themselves'. The other, is more of a novice that knows they need to service their car, but they're confused on what types of products to use or even next steps. This is where the use of virtual assistants (VA) can greatly help.

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Topics: Mobile Commerce, virtual assistants, auto, auto retail

Self-Checkout Creates Ease for Grocery Shoppers

Posted by Aaron Miller on Mar 13, 2017 11:26:14 AM

Amazon made the headlines earlier this year with the announcement that there were prototyping Amazon Go stores. People’s initial reaction was shock that the pure-play Amazon was expanding into the brick-and-mortar space. Amazon’s stores are capturing a key component that consumers crave: a seamless shopping experience. Their “Just Walk Out” technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, they’ll charge your Amazon account and send you a receipt.

As consumers become even more mobile-first, the in-store shopping experience has to mimic the ease of the mobile shopping experience. This is especially true when it comes to their reoccurring grocer needs.

According to GPShopper's latest research, self-checkout had the highest degree of consumer consciousness at 71% (scale below). Interestingly enough, the retail adoption of self-checkout systems has been slow but that seems to be changing. According to a recent study by MarketsandMarkets, the self-checkout market is expected to grow from USD 2.24 Billion in 2015 to reach USD 4.58 Billion by 2022, nearly doubling.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery

Can VR Sell Gear? Survey Says "Yes"

Posted by Aaron Miller on Mar 13, 2017 11:10:16 AM

The retail shopping experience is incredibly dynamic and ever-changing. Technological innovations impact every facet of the shopping experience. When used effectively, cutting edge technology can be used to increase conversion rates and to further cement brand loyalty.

Imagine you are in a store that sells surfing apparel and equipment. The only issue is that it is below freezing outside. Welcome virtual reality, the apparatus to transport the shopper into the optimal buying mood. The in-store experience becomes that much more personalized and unique to the individual shopper.

GPShopper's latest research shows that virtual reality is high on the consumer consciousness scale (68%) but yet has not yet taken off in terms of retail adoption. A pain point for the adoption of VR is that it requires special headsets and hardware. There is, however, a catch-22 of the in-store retail experience. Retailers struggle to justify spending on in-store innovative technology because consumers are increasingly buying more online. At the same time, people have become more resistent to going to stores because the experience is subpar and non-differentiated.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, lifestyle retailers

Crafting The Right AR & VA Retail Strategy

Posted by Elizabeth Hoffman on Mar 10, 2017 11:03:44 AM

There's a lot of new fancy technology in retail these days - with retailers attempting to outdo each other with new gadgets, virtual reality tools and more - but is that what consumers really want?

Recent research from GPShopper would suggest not really. In fact, the study that polled the views of 1,145 adults found that there is a serious gap between what retailers are implementing and what consumers actually want from their shopping experience.

What gives?

To start, it's been too generalized. Retailers first have to look at how aware consumers are of the technology being used, then gauge their comfort level with it. Using the consumer consciousness scale below, most consumers were aware of self-checkout and virtual reality uses. Yet when it came to chatbots or smart shelves (which alerts you as to where an item is in the store), consumers aren't as familiar as retailers may have thought, which makes them less likely to embrace the technology.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices

Can Chatbots Deliver a Fashionable Service?

Posted by Jocelyn Schoolsky on Mar 10, 2017 10:56:54 AM

With an ever-changing landscape of hot new retail technology trends, it's hard for retailers to figure out where to focus their strategy and budgets. First it was beacons, now it's chatbots and virtual assistants (VA), who knows what's next?

GPShopper's recent report "Reality of Retail Tech" revealed that only 21 percent of consumers felt that virtual assistants like Amazon Echo and Google home will improve their shopping experience while a mere 9 percent of consumers think that chatbots will positively impact their shopping overall. In fact, more than half of consumers, a whopping 59%, don't even want to use chatbots while shopping. So, should fashion retailers even consider implementing them and if so, what's the best way to do it?

In fashion, excellent customer service is essential and there is a way to incorporate chatbots to deliver on customer service, if it's done right. Chatbots allow retailers to scale their ability to communicate in real-time with customers, assisting with sizing, shipping status, product suggestions, store hours and in some cases even answering complex questions without the customer ever knowing they were helped by artificial intelligence.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, fashion retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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