Last month, we shared that Demandware's Mobile Shopping Focus Report made a significant splash in retail news, with well respected publications like Bloomberg Technology agreeing that consumers are moving from 'mobile first' to 'mobile only'. With data collected from over 400 million shoppers, Demandware found that mobile conversion has risen dramatically, up 70% since 2013. Further more, the report was able to determine that 60% of traffic to e-commerce sites would come from mobile by the end of 2017. With those findings, it's no wonder that retailers are looking to make mobile the center to their omni-channel strategy.
It is well known that the holidays are the most significant season for generating revenue and customer acquisitions among retailers. You've heard it before, but it bears repeating: consumers spent $1 billion from their mobile on Black Friday last year and there's no signs of that trend slowing down. In fact, 80% of shoppers ages 18-54 already plan to use their mobile for holiday shopping needs this season. Are you ready?
With our knowledge in the mobile app retail space, working with clients such as True Religion, Steve Madden, Michaels, Lane Bryant and many others, we've put together a proven mobile app holiday planning calendar complete with successful messaging tips, deadlines and more to make this holiday season your most revenue generating one yet. Download the free calendar and stay ahead this season with useful tips like:
- using wish lists and gift guides to drive app downloads
- increase push conversions with personalized content
- preparations for shipping cut off dates
- when to offer exclusive app offers that drive downloads
Whether you already have a mobile app or you're just getting started, download this valuable resource today by clicking the link below - and remember to come see us at Shop.org, booth #3006 to meet with us in person!