Nielsen, Flurry (Yahoo) and comScore data all agree that nearly 90% of smartphone user time is spent in apps, not on mobile websites. At no time is this more true than when they are looking to entertain themselves in down-time (think endless road trips, airport delays or passing time during visits with rarely-seen relatives).
Retailers should take advantage of this opportunity to push out Black Friday deal previews and gift idea alerts.
- Sneak Peeks
Get shoppers excited with Interactive Push Notifications showcasing products and special offers.
- Reward Loyalty
Mobile apps and loyal customers go hand-in-hand. Reward your dedicated fan base with early access to deals or info via your app. Making a customer feel special keeps them dedicated to your brand and spending more.
- Video & Content
Although many retailers are strictly sales-focused this time of year, getting shoppers engaged with brand content before they shop is an effective technique to convert visits into purchases. Americans now spend 1 hour and 16 minutes each day watching videos on mobile devices – that’s more than double the average mobile viewing time just one year ago!
We see tremendous spikes in video engagement on Thanksgiving, especially in the late afternoon and early evening hours.
For additional holiday tips and strategies, download GPShopper's 2015 Holiday Planning Calendar for retailers.