Mobile Strategies 360 is a digital publication, news site and newsletter that provides daily news, analysis and opinion on how North American businesses communicate with and market and sell to customers who use smartphones, tablets, wearables and other emerging mobile technologies.
Recent analysis explores how chain retailers are lagging when it comes to offering customers a mobile experience in-store, and how Touch ID is making the mobile browsing experience more convenient in today's password-overload world.
Mobile Strategies 360 disseminates news and analysis written by a team of professional journalists—along with contributed content and opinion from mobile experts, including GPShopper's VP of Mobile Strategy & Research, Bill Siwicki —daily on MobileInsider.com, weekly in the Mobile Strategies 360 newsletter, and periodically in downloadable special reports.
The goal of Mobile Strategies 360 is to inform readers on mobile marketing, selling and business developments and trends, help them understand how mobile developments may affect the way they interact with customers, and help them improve the way they market and sell to a customer base that is becoming overwhelmingly mobile. Mobile Strategies 360 readers include C-suite, mobile, I.T., e-commerce, marketing. customer service, product manager and mobile developer professionals at businesses from a wide variety of industries, including retail, travel, tickets, health care, restaurants, entertainment, government and others.
Mobile Strategies 360 lauched in June 2015 by Vertical Web Media, publisher of Internet Retailer.