GPShopper survey finds that 61% of Gen Z consumers prefer shopping in-store

Posted by Jocelyn Schoolsky on Feb 26, 2019 8:00:00 AM
Jocelyn Schoolsky
With Millennials and Gen Z spending a combined $300+ billion per year, it’s crucial for retailers to understand their shopping habits, demands and preferences. We surveyed over 1,400 of these influential consumers. Our research includes:

Gen Z Shopping

  • The preferred mobile OS for both Millennials and Gen Z
  • Each group's favorite ways to shop
  • The mobile app benefits both generations value most
  • The 7 most popular shopping apps

Download Report

Topics: Omnichannel Retail, Retail Industry Research, Retail Tech News

About GPShopper

GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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