Retail Pop Quiz: Who gets the credit for this sale?

Posted by Bill Siwicki on Jul 6, 2015 9:23:00 AM
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QuizWritten by Bill Siwicki
GPShopper's VP of Mobile Strategy

On Monday Night Football in the '70s, ABC used to mix in with commercials this 2-minute-ish featurette about questionable plays called "You Make the Call!" Why I remember this, I don't know--especially since I haven't watched football since the '70s. Maybe they still do it.

I bought a new pair of shoes today. And when I was done, I thought it would be a fun puzzler to ask you this question: Who gets the credit for this sale? You make the call! Here we go:

1) I used Google on my tablet to more easily link to the New Balance web site, where I used the store locator to look up the phone number to the New Balance store nearest me.

Topics: Mobile Marketing, Mobile Apps, In-Store Mobile, Omnichannel Retail

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