Article in Retail Touchpoints
Retailers are always seeking ways to increase the "stickiness" of their mobile apps, to encourage shoppers to not just download the apps but to use them on a regular basis. Brands offering private label credit cards will now be able to boost stickiness by incorporating payments into their apps, via a new Synchrony plug-in (SyPi) credit feature.
The plug-in, which Synchrony developed with GPShopper, has been tested since late summer 2016 with four retailers, including JCPenney and DICK's Sporting Goods. To date, the SyPi plug-in has attracted nearly 500,000 unique visits and generated more than $10 million in account payments via the four retailers' apps.
Private label cardholders can shop, redeem rewards, and manage and make payments to their accounts via retailers' smartphone apps. In some instances, the SyPi credit feature also allows consumers to receive push notifications and special offers, including access to rewards for redemption in-store or online.
Citing positive feedback from both current retail partners and their customers, Tom Quindlen, CEO of Synchrony Financial's Retail Card business, said "We look forward to offering the popular SyPi credit feature through additional retail partners' mobile apps in the coming months."