Amazon made the headlines earlier this year with the announcement that there were prototyping Amazon Go stores. People’s initial reaction was shock that the pure-play Amazon was expanding into the brick-and-mortar space. Amazon’s stores are capturing a key component that consumers crave: a seamless shopping experience. Their “Just Walk Out” technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, they’ll charge your Amazon account and send you a receipt.
As consumers become even more mobile-first, the in-store shopping experience has to mimic the ease of the mobile shopping experience. This is especially true when it comes to their reoccurring grocer needs.
According to GPShopper's latest research, self-checkout had the highest degree of consumer consciousness at 71% (scale below). Interestingly enough, the retail adoption of self-checkout systems has been slow but that seems to be changing. According to a recent study by MarketsandMarkets, the self-checkout market is expected to grow from USD 2.24 Billion in 2015 to reach USD 4.58 Billion by 2022, nearly doubling.
The self-checkout phenomenon is part of an overall trend towards automation in the retail world. It turns out, you can get as fancy as you want with new tech in your stores, but ultimately, consumers just want to get in and out as quickly as possible - especially when it comes to the routine chore of weekly grocery shopping. In the YouGov survey, 51% of consumers stated that self-checkout was the most useful technology to improve their shopping experience, so give the people what they want. If you want to make it even more seamless, consider adding in a mobile commerce component.
Supermarkets for years have had rudimentary systems for self-checkout. As the retail world becomes more and more automated, mobile devices will become the primary tool for self-checkout, mainly because consumers trust them. When it came to trusting technology with financial information, mobile apps were ranked #1 by consumers.
Additionally, shopping app usage has grown by 77 percent since 2015 and sessions on shopping apps have grown 174 percent year-over-year, mainly for coupons and savings - which are core to creating repeat customers for grocers. Since 69% of consumers use their mobile device to access coupons in-store, help them out by having a mobile app that is readily available then complete that experience for an easy checkout process.
Want to learn more about how tech is used best in retail? Download GPShopper's full Reality of Retail Tech report by clicking on the link below.