Towards mid-December, retailers should be shifting mobile messaging to drive customers into local to shopping locally. Between shipping snags and plain old procrastination, shoppers will turn to local stores to get those last minute gifts. Retailers should tailor their messaging mid-month to drive traffic into their brick-and-mortar locations.
December 17 - 24
Focus: Shop Locally
- Set Expectations
Use push notifications and mobile web Smart Banners to remind users of your shipping deadlines. Past deadline? Push alerts to your Store Locator feature will remind shoppers of your extended hours and locations.
- Local Inventory & In-Store Coupons
Drive shoppers to stores by letting them check local inventory and offering digital coupons that can be redeemed in-store.
- Project & Gift Ideas
Retailers like Michaels use their mobile apps as idea boards, not just commerce drivers. Implement an inspiring project board (you can even incorporate user-generated content for enhance brand loyalty and engagement) and get shoppers thinking about what they’ll need to make that one-of-a-kind gift for their special someone. Let them add project “ingredients” to their Shopping List, then offer Wayfinding to help them retrieve what they need quickly in-store.
For additional holiday tips and strategies, download GPShopper's 2015 Holiday Planning Calendar for retailers.