Last month, Steve Madden launched its mobile commerce apps for iOS and Android, engaging the brand’s most loyal customers by connecting content with commerce.
Mark Friedman, president of e-commerce for Steve Madden, told Digiday that the app fits into the company’s vision of making a consumer feel comfortable to shop wherever they want to: Through desktop or mobile web, through the app, or through retail stores.
Bringing Steve Madden’s online lifestyle magazine, SM Mag, into the app helps the brand move beyond the storefront, showing products in context. “We want to show consumers what’s in fashion rather than just ask them to buy,” said Friedman.
The app features a number of key integrations, including:
SM Mag Integration
Steve Madden Mag has the glossy feel of a tangible magazine, stocked with beautiful imagery and engaging content, showcasing the fashion and lifestyle brand’s content in a unique way. Models, musicians and celebrities sport Steve Madden footwear and accessories, and the pages of SM Mag link directly to those products, making it easy for app users to both become inspired and make a purchase.
Touch ID Integration
Touch ID allows users to easily sign-in, giving them quick access to order history, view or track orders and manage their Favorites list, aptly named “My Loves.”
Not only can Steve Madden app users locate nearby stores, they can look up specific product availability and the remaining inventory per location.
3D Touch gives iPhone 6s users access to the app’s most important without having to navigate, such as Shop, Bag and SM Mag.
View and Track Orders
Users can access past and existing orders, even track their shipping progress right within the app.
Wish List (My Loves)
App users can save their favorite products and conveniently access them later.
App-exclusive and promotional offers are available right within the app.