Authored LinkedIn Content written by Linda Descano
Content Marketing and Social Media Executive
Last week's New York Women in Communications “Coffee & Conversations” program was filled with insight and inspiration.
The NYWICI panel, hosted by Kristine Welker, Founding Publisher and Chief Revenue Officer at Dr. Oz Magazine, featured a discussion on how to start a new business – whether you are an entrepreneur or intrapreneur – with Maya Mikhailov, chief marketing officer and co-founder of GPShopper and Leigh Jacobson, Citi’s global director of digital marketing (photo right).
The lessons shared at each are applicable to any industry, company size or role. Here are the ones that resonated most:
On Hiring the Best Talent:
When hiring talent, ask yourself if you would want to be in a room with that person for 10 hours. Don’t underestimate the importance of the cultural fit. – Maya Mikhailov
Hire people whose skills and experiences complement yours. – Leigh Jacobson
The talent you need in a business will likely change over time, as the business grows and evolves. – Maya Mikhailov
Hire people you trust and then show your trust by delegating to them. – Leigh Jacobson
On Time Management:
Value your own time. If you are spending time on tasks that are not pushing your business forward, then delegate. – Maya Mikhailov