The Importance of Mobile in Retail (overheard at Grow Fashion NYC)

Posted by Lauren Hand on Jul 17, 2014 10:18:00 AM
Lauren Hand


Todays GrowFashion event in NYC is off to a great start, with a packed schedule of excellent speakers and fantastic takeaways on the important of mobile in retail. 

"Not mobile 1st; mobile only. We have to talk about smartphones. Smartphones is where growth is. Mobile is undoubtedly influencing in-store sales."
- Josh Krepon, Cole Haan

"Mobile Strategy is a must." - Patti Freeman Evans, Forrester Research

"Retail channels are disappearing. Brick mortar & online are merging."
 - David Cost, Deb Shops


Follow the live conference on Twitter at #growfashion.

Topics: Mobile Retail Apps, Omnichannel Retail

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GPShopper is a mobile commerce platform and app developer for retailers, using technology to transform the total retail experience.  GPShopper is a Synchrony solution. 
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