The largest issuer of private label cards in the U.S., Synchrony Financial, has introduced a plug-in its retailer customers can add to their mobile apps that lets private label credit cardholders manage their card accounts as well as shop and redeem rewards. JCPenney and Dick’s Sporting Goods are among the first users. Card account management features include viewing balance and purchase activity, checking available credit, and making payments. Everything is done with a smartphone.
The Synchrony plug-in (SyPi), which is branded with the retailers’ service marks, was created by Synchrony and GPShopper, a mobile commerce platform provider with 10 years of experience creating mobile apps. GPShopper has also done work for Alliance Data and MoneyGram. It can build a mobile app from scratch or augment a retailer’s existing app by providing a software development kit (SDK) to an in-house development team. The SDK offers hundreds of features. Strategic consulting is also available.