Focusing on The Selfish Holiday Shopper

Posted by Lauren Hand on Dec 14, 2016 2:19:48 PM
Lauren Hand

The holiday retail season brings an overwhelming increase in traffic - in-store, online, via mobile. Mobile marketers have so many opportunities for increased acquisition, engagement and revenue from customers looking for gifts, but one key demographic that shouldn't be overlook is the shopper in search of the perfect holiday outfit.The Selfish Holiday Shopper .jpg

Especially from December 26th through New Year's Eve, retailers - particulary those in women's fashion - should be focusing on "The Selfish Shopper." This key audience shifts quickly from gift-giving to their New Year's Eve plans, and more importantly, what they'll be wearing.

Geo-Targeted Push Messaging

Whether the customer is located in Miami or Boston, the products and images should be geo-fenced to personalize the notification content.

New Arrivals
Encourage customers to spend their money on your new arrivals with push notifications and banners by directing them to “This Just In!” items, instead of bombarding them with discounts and sales.

For additional holiday tips and strategies, download GPShopper's 2016 Holiday Mobile App Planning Calendar for retailers.

Download the Calendar


Topics: Mobile Apps, Push Notifications, Location-Based Marketing, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season, Market Research