Post-Christmas Retail Focus: The Selfish Shopper

Posted by Lauren Hand on Dec 23, 2015 2:55:55 PM
Lauren Hand

The holiday retail season brings an overwhelming increase in traffic - in-store, online, via mobile. Mobile marketers have so many new acquisition, engagement and revenue opportunities from Thanksgiving to Christmas, but it shouldn't stop there! 

From December 26th through New Year's Eve, retailers - especially those in women's fashion - should be focusing on "The Selfish Shopper." This key audience shifts quickly from gift-giving to their New Year's Eve plans, or more importantly, what they'll be wearing.
Charlotte Russe Push Notifications
Geo-Targeted Push Messaging
Whether the customer is located in Miami or Boston, the products and images should be geo-fenced to personalize the notification content.

New Arrivals
Encourage customers to spend their money on your new arrivals with push notifications and banners by directing them to “This Just In!” items, instead of bombarding them with discounts and sales.

Learn how Charlotte Russe deployed a mobile app that is visited 3 times more often than its desktop and mobile web sites.

Topics: Mobile Apps, Push Notifications, Location-Based Marketing, In-Store Mobile, Omnichannel Retail, Best Practices