Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience

Amazon.com Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

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Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

How Retailers Should Wrap Up the Holiday Season

Posted by Lauren Hand on Jan 5, 2017 11:00:00 AM

As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing. 

Encourage Reviews
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

GPShopper Co-Founder to Speak at CES Digital Money Forum

Posted by GPShopper on Jan 4, 2017 9:00:00 AM

GPShopper's CMO and Co-Founder, Maya Mikhailov, will be speaking on a panel at the Digital Money Forum at the Consumer Electronics Show this week. Heading to CES? Join us! 


Thursday, January 5, 2017
10:45 AM-11:15 AM
LVCC North Hall | N259


The Digitization of Commerce & Frictionless Payments

Technology is driving massive shifts in consumer expectations and shopping behaviors. We will explore how retail digitization is changing customer engagement, transforming the shopping experience and impacting other areas of retail commerce. This panel will discuss the industry’s future.

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Topics: Mobile Marketing, Press, Mobile Apps, Industry Events, Mobile Commerce, Omnichannel Retail, Mobile Payments, Apparel Retail

How Product Returns Can Actually Increase Retail Revenue

Posted by Lauren Hand on Jan 3, 2017 2:31:53 PM

This week and throughout January, retailers should be focusing on customers who have money to burn, including consumers with gift cards and even those looking to make returns. 

Gift Card Redemption
61% of gift card holders spend more than the amount of their gift card, and 75% of those who overspend spend 60% more than the value of their card. Start pushing messaging through your mobile app and other channels that encourages customers to redeem! 

In-Store Returns 
No matter the channel where the item was purchased, returns should always be encouraged in-store. In your physical retail locations, your shoppers are surrounded by a bevvy of exchange options and new arrivals they may not have been tempted to buy if returning by mail.Offering your customers the convenience of in-store returns is a loyalty-driver, as well. An article from eMarketer cites Nordstrom’s decision to permit in-store returns
 of online purchases as an important step that recognizes that people want a brand’s service whenever and wherever they want it. Well over 60% of Nordstrom.com returns end up at its brick-and-mortar stores, leading to an additional 1 million store visits per year. 

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Topics: Mobile Marketing, Mobile Apps, Loyalty, Market Research, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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