Visit GPShopper at ShopTalk 2017

Posted by Elizabeth Hoffman on Mar 9, 2017 10:28:00 AM


People in the retail community are gearing up for what may be one of the most exciting events of the year: ShopTalk. Organized and produced by the same team as Money 20/20, ShopTalk is the tech event for the next generation of commerce and their speaking list reads like a "who's who" in retail. During the conference from March 19 - 21 at the Aria in Las Vegas, retailers and industry leaders will come together to discuss commerce, consumer shopping behavior, and technology strategies to unify the physical and digital shopping worlds.

Mobile is sure to be a major topic of interest at the event, with session tracks focusing on mobile commerce, store technology and changing consumer behaviors. With a number of retailers closing physical stores in 2017, mobile and in-store technology are becoming vital tools for retailers looking to do more with less.

Read More

Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Omnichannel Retail, Apparel Retail

Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

Read More

Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience

Amazon.com Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

Read More

Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

How Retailers Should Wrap Up the Holiday Season

Posted by Lauren Hand on Jan 5, 2017 11:00:00 AM

As the holiday season comes to an end, retailers are stepping back and looking at their mobile marketing wins while putting plans in place for 2017. But before plodding ahead with new initiatives, there are two things they can do to close the full circle of holiday marketing. 

Encourage Reviews
If you’ve been nurturing your shoppers at every point of their holiday purchase journey, now is the time to leverage the power of the pleased customer. Send follow-up emails, push, and in-app notifications encouraging your shoppers to rate their recent purchases, and your mobile app! Not only do ratings and reviews play a heavy role in the App Store ranking system, good reviews help you stand out from the pack, giving your brand credibility.

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers say they usually or always check an app's ratings and reviews before downloading, even if everything else checks out.

Read More

Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail

GPShopper Co-Founder to Speak at CES Digital Money Forum

Posted by GPShopper on Jan 4, 2017 9:00:00 AM

GPShopper's CMO and Co-Founder, Maya Mikhailov, will be speaking on a panel at the Digital Money Forum at the Consumer Electronics Show this week. Heading to CES? Join us! 


Thursday, January 5, 2017
10:45 AM-11:15 AM
LVCC North Hall | N259


The Digitization of Commerce & Frictionless Payments

Technology is driving massive shifts in consumer expectations and shopping behaviors. We will explore how retail digitization is changing customer engagement, transforming the shopping experience and impacting other areas of retail commerce. This panel will discuss the industry’s future.

Read More

Topics: Mobile Marketing, Press, Mobile Apps, Industry Events, Mobile Commerce, Omnichannel Retail, Mobile Payments, Apparel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
Learn more

Twitter Bird GPShopper
LinkedIn Logo
 GPShopper
Facebook-logo
 GPShopper
 GPShopper

Subscribe to Email Updates