Visit GPShopper at XChange 2017

Posted by Elizabeth Hoffman on May 4, 2017 1:50:02 PM


People in the retail community are gearing up for what may be one of the most exciting events of the year: Salesforce XChange 2017. After an exciting acquisition by Salesforce in 2016, Demandware became Salesforce Commerce Cloud and their first official XChange event will take place this May 16-18 at the Aria in Las Vegas.  

XChange brings together retailers and Salesforce Commerce Cloud partners to find inspiration, insight and education to create deeper connections between retailers and consumers.

Mobile is sure to be a major topic of interest at the event, as in-store technology is becoming a vital tool for retailers looking to do more with less.  In fact, a recent story in TechCrunch found that U.S. consumers now spend 5 hours per day on mobile devices and spend 7 hours a month in shopping apps. In a recent research study by GPShopper, consumers also named mobile apps as the most trusted form of technology when it came to handling their financial information. 

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Omnichannel Retail, Apparel Retail

Can Chatbots Deliver a Fashionable Service?

Posted by Jocelyn Schoolsky on Mar 10, 2017 10:56:54 AM

With an ever-changing landscape of hot new retail technology trends, it's hard for retailers to figure out where to focus their strategy and budgets. First it was beacons, now it's chatbots and virtual assistants (VA), who knows what's next?

GPShopper's recent report "Reality of Retail Tech" revealed that only 21 percent of consumers felt that virtual assistants like Amazon Echo and Google home will improve their shopping experience while a mere 9 percent of consumers think that chatbots will positively impact their shopping overall. In fact, more than half of consumers, a whopping 59%, don't even want to use chatbots while shopping. So, should fashion retailers even consider implementing them and if so, what's the best way to do it?

In fashion, excellent customer service is essential and there is a way to incorporate chatbots to deliver on customer service, if it's done right. Chatbots allow retailers to scale their ability to communicate in real-time with customers, assisting with sizing, shipping status, product suggestions, store hours and in some cases even answering complex questions without the customer ever knowing they were helped by artificial intelligence.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Apparel Retail

Visit GPShopper at ShopTalk 2017

Posted by Elizabeth Hoffman on Mar 9, 2017 10:28:00 AM


People in the retail community are gearing up for what may be one of the most exciting events of the year: ShopTalk. Organized and produced by the same team as Money 20/20, ShopTalk is the tech event for the next generation of commerce and their speaking list reads like a "who's who" in retail. During the conference from March 19 - 21 at the Aria in Las Vegas, retailers and industry leaders will come together to discuss commerce, consumer shopping behavior, and technology strategies to unify the physical and digital shopping worlds.

Mobile is sure to be a major topic of interest at the event, with session tracks focusing on mobile commerce, store technology and changing consumer behaviors. With a number of retailers closing physical stores in 2017, mobile and in-store technology are becoming vital tools for retailers looking to do more with less.

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Omnichannel Retail, Apparel Retail

Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

MarketWatch: Amazon Has Taken Convenience to a New Level and It’s Hurting Offline Rivals

Posted by GPShopper Press Coverage on Jan 9, 2017 2:26:37 PM

Excerpt from MarketWatch article
Written by Tonya Garcia

The easy transaction process that Amazon has mastered appeals to shoppers’ desire for convenience

Amazon.com Inc. is not only taking market share from traditional retailers Macy’s Inc. and Kohl’s Corp. It’s also setting new standards for customer service that are having an effect on the way bricks-and-mortar stores operate their businesses.

Consumers are still looking for quality products at a good price, signaled by the popularity of off-price retailers like T.J. Maxx, a TJX Cos. brand, or Burlington Stores Inc. But convenience is now becoming an important factor as we move past the recession and consumer health improves.

In recent days, there has been a lot of buzz around Amazon’s moves into fashion, with reports that it is one of the bidders for bankrupt American Apparel and speculation that it is launching a line of yoga pants and other athletic wear.

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Topics: Press, Mobile Apps, Loyalty, Market Research, Omnichannel Retail, Best Practices, Apparel Retail

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The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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