GPShopper's "Ludicrous Mode" Increases App Speed by 1200%

Posted by Lauren Hand on Jul 28, 2017 9:51:25 AM

We recently announced the launch of GPShopper Platform 4.5, which allows retail clients more control of their apps and enhances the user shopping experience with speed, personalization and a direct line for feedback. The most buzzed about feature with the Platform 4.5 update is Ludicrous Mode - creating apps so fast, they're barely legal.

Ludicrous Mode uses intelligent fetching & caching of content to display category browse results and product detail pages instantaneously (20 milliseconds to be exact, making it the fastest app load time on the market) for the ultimate end-user experience.

GPShopper clients such as boohoo are taking advantage of the innovative new technology, and with an impressive 1200% speed increase on the shopping experience, app users are navigating through the app and buying with nearly no delays or spinners. This order of magnitude improvement in speed and user experience is the result of proprietary caching strategy.  

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Topics: Mobile Marketing, Mobile Apps, GPShopper Clients, Mobile Commerce, Benchmarks & Statistics, Omnichannel Retail, Apparel Retail, Lifestyle Retail

Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

GPShopper Wins Communicator Awards for 3 Client Retail Apps

Posted by Lauren Hand on May 17, 2017 11:52:43 AM

We are proud to announce that GPShopper's work for Foot Locker, Steve Madden and True Religion has been recognized by the 2017 Communicator Awards! The mobile apps were judged on the basis of creativity and excellence in marketing and communications. All three retailers demonstrate Best Practices in Shopping and Lifestyle apps, offering their customers exclusive content and a seamless and engaging shopping experience. 

Foot Locker: No Lines, More Sneakers

Foot Locker knows how important style is to its target consumer - the diehard "sneakerhead" - and having access to the freshest launches is a vital part of brand loyalty. The retailer's new app-based feature is designed to make the exclusive sneaker release experience seamless and convenient.

Launch Locator solves for the inconvenience of customers having to wait in line for popular shoe releases (which also resolves a safety issue that was prevalent in the sneaker industry storefronts). Foot Locker, Footaction, and Champs Sports customers can, instead, reserve upcoming sneaker releases straight from their phones, avoiding lines.

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Topics: Mobile Marketing, Press, Mobile Apps, GPShopper Clients, Mobile Commerce, In-Store Mobile, Omnichannel Retail, Apparel Retail

Visit GPShopper at XChange 2017

Posted by Elizabeth Hoffman on May 4, 2017 1:50:02 PM


People in the retail community are gearing up for what may be one of the most exciting events of the year: Salesforce XChange 2017. After an exciting acquisition by Salesforce in 2016, Demandware became Salesforce Commerce Cloud and their first official XChange event will take place this May 16-18 at the Aria in Las Vegas.  

XChange brings together retailers and Salesforce Commerce Cloud partners to find inspiration, insight and education to create deeper connections between retailers and consumers.

Mobile is sure to be a major topic of interest at the event, as in-store technology is becoming a vital tool for retailers looking to do more with less.  In fact, a recent story in TechCrunch found that U.S. consumers now spend 5 hours per day on mobile devices and spend 7 hours a month in shopping apps. In a recent research study by GPShopper, consumers also named mobile apps as the most trusted form of technology when it came to handling their financial information. 

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, Omnichannel Retail, Apparel Retail

Can Chatbots Deliver a Fashionable Service?

Posted by Jocelyn Schoolsky on Mar 10, 2017 10:56:54 AM

With an ever-changing landscape of hot new retail technology trends, it's hard for retailers to figure out where to focus their strategy and budgets. First it was beacons, now it's chatbots and virtual assistants (VA), who knows what's next?

GPShopper's recent report "Reality of Retail Tech" revealed that only 21 percent of consumers felt that virtual assistants like Amazon Echo and Google home will improve their shopping experience while a mere 9 percent of consumers think that chatbots will positively impact their shopping overall. In fact, more than half of consumers, a whopping 59%, don't even want to use chatbots while shopping. So, should fashion retailers even consider implementing them and if so, what's the best way to do it?

In fashion, excellent customer service is essential and there is a way to incorporate chatbots to deliver on customer service, if it's done right. Chatbots allow retailers to scale their ability to communicate in real-time with customers, assisting with sizing, shipping status, product suggestions, store hours and in some cases even answering complex questions without the customer ever knowing they were helped by artificial intelligence.

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Apparel Retail

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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