NRF 2018 Recap: Innovative Retail Technology 

Posted by Jocelyn Schoolsky on Jan 30, 2018 1:05:16 PM

Let’s be honest, NRF can be extremely overwhelming. To make it easier for you, I’ve rounded up a list of innovative technology players from this year’s NRF floor – most of which are new to the market. Consider these companies and their services as you plan your 2018 retail strategy. As we all know, if you aren’t innovating, you’re allowing your competition to eventually put you out of business. 

Retailers, take a peek:

Pricer

Electronic Shelf Labeling is the new “it” technology. Pricer is the only company to offer the three fundamentals to store digitization: product positioning, device tracking and universal product/label flash. Best Buy is one of many major retailers to sign on with Pricer for their Electronic Shelf-Edge solutions. Nicole Nelson, Vice President at Best Buy said, “having electronic shelf labels in place allows employees to focus on serving customers instead of changing paper price tags.” In addition to the ESL solutions, Pricer has also combined wayfinding/product locator for large retail storefronts. Pricer’s wayfinding technology easily detects the physical location of shelf tags – for example, if you happen to move an item or tag from one aisle to another, its system will automatically update the location on your store map.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

Retail Dive: Target Adds 'Universal Thread' to Private Label Stable

Posted by GPShopper Press Coverage on Jan 9, 2018 2:22:58 PM

Excerpt from Retail Dive articleretail-dive-logo.jpg
Written by Daphne Howland

Target's Universal Thread launch is just the latest in a series of new exclusive labels in apparel and home goods. Last year the mass merchant announced plans to develop 12 new labels over the following 18 months, using the same research and design approach applied to developing the Pillowfort and Cat & Jack kids lines, both launched in 2016.

Those lines are performing well: By October of last year, Cat & Jack had surpassed the $2 billion mark to be one of Target’s largest brands ever, the company reported in 2017 when it unveiled a series of "adaptive apparel" products made specially for kids and toddlers living with disabilities.

Target-Universal-Thread.jpg

Judging by these efforts to double-down on its "cheap chic" merchandise differentiation, Target seems unwilling to cede much to Amazon or anyone else when it comes to home decor, furniture and apparel. Executives last year said the company's private labels account for about $26 billion in sales. 

Merchandise differentiation has been a key Target strategy since it lost a bruising price war with Walmart in the 1980s. "I think their goal is to build their in-house brands more," Maya Mikhailov, chief marketing officer and co-founder of GPShopper, told Retail Dive earlier. "Target was always known for design, earning the moniker 'Tar-zhay.' Their new streak appears to be focused on re-energizing that. It seems to be a natural extension of what their original brand promise was."

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Topics: Press, Omnichannel Retail, Apparel Retail

PYMNTS: The Overdue Evolution Of Luxury Retail

Posted by GPShopper Press Coverage on Dec 15, 2017 12:40:47 PM

Article in PYMNTS.com

Retail isn’t all about taking people’s money. Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again.

So, one might think it would be a no-brainer for luxury brands, which have such a legacy presence in the market, to be all over the latest storytelling modes, with exciting new ways to draw consumers into their rich and storied history.

Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. GPShopper found that only 3 percent of luxury brand’s revenue was coming from digital storefronts back in 2010, and that percentage is only expected to climb to about 12 percent by 2020.

GPShopper, which develops mobile apps for retailers, has an idea why the technology uptake has been so slow in this market, as well as a vision for a brave new luxury retail world – and a plan to help make it happen.

“Luxury brands have a rich heritage and history of storytelling,” said GPShopper CMO Maya Mikhailov. “They saw technology as antithetical to that. Now, they are increasingly realizing that their customers are on digital platforms using digital tools. If they’re not there, they’re losing out to other brands who are. We believe 2018 will be a pivotal year for luxury to embrace digital technology.”

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Topics: Press, Mobile Apps, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

WWD: Consumers Begin Holiday Shopping In-Store Due to Online Frustrations

Posted by GPShopper Press Coverage on Nov 17, 2017 9:00:00 AM

Article in WWD
Written by Elizabeth Doupnik

Consumers are readying for Black Friday shopping weekend despite a throttling level of stress and frustration. In lieu of the coming event, GPShopper has released its report, “Reality of Holiday Retail: Keeping Up With the Consumer,” which reviewed shopper preferences and examines emerging purchasing behavior.

To collect its research, GPShopper commissioned YouGov PLC to survey 1,092 U.S. adults. Since conducting its online investigation, the results were weighted to represent all U.S. adults.

“Holiday shopping is without a doubt the most critical time of year for retailers,” said Maya Mikhailov, cofounder and chief marketing officer of GPShopper. “We found in previous research that no technology was above the consumer’s need for time and convenience, something we expect to be even more salient during the holidayshopping season. We dug deeper into exactly what consumers felt were the biggest pain points they experience both in-store and online.”

Forget retail therapy — participants confessed that the holidays induce heaps of stress. “Thirty-six percent of shoppers intend to start holiday shopping the week of Nov. 24,” the report said. “While 81 percent of consumers feel stress during the holiday shopping season, 45 percent mark Black Friday week as the most stressful time to shop for gifts.” This necessitates that omnichannel experiences deliver frictionless product research, discovery and purchases to avoid consumer burnout and dismissal.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail

Fast Company: Black Friday is Dying

Posted by GPShopper Press Coverage on Nov 16, 2017 9:00:00 AM

Article in Fast Company

For years, Black Friday signaled the beginning of Christmas shopping. The day after Thanksgiving was a frantic day of driving to the store at the crack of dawn to fight off other shoppers for great deals. For people who truly hated the ritual, I have some good news for you: Black Friday is going away.

That’s according to data from GPShopper, which tracks consumer behavior. It turns out, customers are really not into Black Friday. A full 81% of us feel stress around the holiday season, and 45% of us believe Black Friday to be the most stressful time of the year.

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Topics: Press, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Holiday Season, Apparel Retail, Beauty Retail, Lifestyle Retail