Synchrony Whitepaper: Brick and Mortar Reborn

Posted by GPShopper Press Coverage on Aug 31, 2016 9:30:00 AM

Excerpt from whitepaper by Synchrony Financial

For years now, analysts have predicted that the rise of mobile technologies and the ascendance of e-commerce would result in the demise of brick-and-mortar retail spaces of all sizes. As retail went digital, the idea was, physical space would become redundant. But while pivoting to a new digital paradigm hasn’t been easy, the retail industry’s ability to adapt has been notable and impressive. In fact, as cities grow and new hordes of consumers flock to establish themselves in urban communities, opportunities for innovation are emerging that suggest brick-and-mortar may be the pillar of a new retail era.

Experience-driven retail: The rise of flagships, curated satellites, pop-ups, and concept shops

Urban consumers strongly favor the in-store shopping experience—with an emphasis on the experience. 18% of urban millennials expect to shop more in stores in the coming year than they did the last. When they do, they expect more than just a transaction. They want a unique experience that differentiates their spending and are willing to pay, on average, 31.6% more for it.

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Topics: Press, In-Store Mobile, Mobile Apps, Beacons, Loyalty, Omnichannel Retail, Benchmarks & Statistics, Push Notifications, Location-Based Marketing, Best Practices, Market Research

Technology Influences Eight of the Top 10 Retail Trends for 2016

Posted by GPShopper on Feb 22, 2016 2:32:29 PM
The retail environment is constantly changing with every new style, product and season. While change is often retailer and consumer-driven, technology is shaping eight of the top 10 trends expected to have the greatest impact on retail sales in 2016 in a market brief released last week by Synchrony Financial.

In analyzing the retail market, Synchrony Financial identified 26 trends, impacting retailers nationwide. The list was developed from ongoing retail and shopper research, and by tracking emerging and well established trends that continue to be important in the marketplace, as well as those impacting the payments space. Trends spanning multiple industries and categories relevant to its retail partners and cardholders were also reviewed.

Emerging from the research are 10 trends and retailer considerations compiled in Synchrony Financial’s latest brief, 10 Things to Know – the Top 10 Retail Trends for 2016. The increasing importance of technology in retail is reflected in most of the trends topping the list:

1. Wearable Technology: From headsets and smartwatches to fitness and health devices, wearable technology is being embraced by shoppers for ease of accessing product and store information, offers, and speed of payment.

2. New Retail Holidays: Looking beyond the standard calendar, retailers are linking sales to special observances and creating their own shopping holidays to attract new buyers and engage with existing customers to boost loyalty and repeat spending.

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Topics: Beacons, Mobile Apps, Wearables, Omnichannel Retail

How to Select a Mobile Commerce Platform for your Retail App

Posted by Lauren Hand on Feb 12, 2016 9:30:00 AM
When mobile web first became a marketing medium, it was often constructed as an afterthought to the more traditional desktop site. As mobile websites evolved to responsive web, and mobile apps bloomed from the forward-thinking brands, it became clear that true success would be measured in much more than visits - especially for retailers. 


Mobile marketing became so important so quickly that platforms soon became the single most crucial decision for retailers and brands looking to offer the best possible shopping experience to their loyal customers. 

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Topics: Beacons, Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Omnichannel Retail, Mobile Payments, Best Practices

Video: How Beacons Work and Why They Matter

Posted by GPShopper Press Coverage on Nov 6, 2015 9:00:00 AM

Video from Business Insider

Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience. Find out more in this video in which Maya Mikhailov, cofounder and CMO of GPShopper, explains how beacons work and why they matter.

This video is sponsored by Synchrony Financial.

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Topics: Beacons, Press, Mobile Apps, Location-Based Marketing, In-Store Mobile, Omnichannel Retail

How Technology is Revolutionizing the Way We Shop

Posted by GPShopper Press Coverage on Nov 2, 2015 8:00:00 AM

No matter how easy it has become to shop online, sometimes you just want to visit an actual store. Why? Because the in-store experience matters. And it is improving all the time, thanks to technology.

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Topics: Beacons, Press, Mobile Apps, In-Store Mobile