GPShopper's SVP of Technology to Speak at Digital Irish's 'Internet of Things' Event

Posted by GPShopper on Sep 21, 2015 2:35:11 PM

Digital Irish Event

Internet Of Things

Thursday, September 24

6:30 - 9:00 pm

Gabriel Farrell, GPShopper's Senior Vice President of Technology, will be speaking at this week's Digital Irish event in New York City, which will showcase companies that are "making waves in the ‘Internet of Things’ space."

A member of GPShopper’s founding team, Gabriel has over 15 years of experience in product development and operations. After received his degree from University College Dublin, he moved to US to attend graduate school at Creighton University. Gabriel caught the startup bug during web 1.0, moved to San Francisco and worked as a developer for companies focused on bringing the web to education (iMind and ‘The Education Network’). Before joining GPShopper in 2005 he led development for vegbank.org, a National Science Foundation sponsored project.

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Topics: Beacons, Press, Mobile Apps, Industry Events, Wearables, Location-Based Marketing

70% of Shoppers Don't Know What Beacons Are

Posted by GPShopper Press Coverage on Aug 17, 2015 10:30:00 AM

Article in GeoMarketing
Written by David Kaplan

Talk of “enhancing the in-store experience” tends to go hand-in-hand with promoting the growth of beacons at retail location, which over the past year appear to be installed at most major stores. But a poll of 1,085 US consumers this summer by First Insight found that 70% of retail shoppers have never heard of these Bluetooth-powered devices. (Read the release.)

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Topics: Beacons, Press, Mobile Apps, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail

Download GPShopper's 2015 Holiday Planning Calendar for Retailers

Posted by Lauren Hand on Aug 12, 2015 11:11:00 AM

Holiday is considered by many retailers to be the most important season for revenue and customer acquisition.

When helping our clients plan their mobile strategies, GPShopper breaks the holiday season into six time periods - each with a distinct focus for mobile messaging. These date-specific tactics are proven to help retail marketers increase app downloads and sales across all channels. `

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Topics: Beacons, Infographics, Mobile Apps, Push Notifications, Loyalty, Location-Based Marketing, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Mobile Payments, Best Practices, Holiday Season

Target Tests Beacons to Improve In-Store Shopping Experience

Posted by GPShopper Press Coverage on Aug 11, 2015 1:58:00 PM

Article in Minneapolis Star Tribune
Written by Kavita Kumar

Target has just become one of the largest retailers to test a technology known as beacons, which are small transmitters placed above a shelf that send signals a short distance. The beacons link to shoppers’ smartphones through the Target app, sending them relevant coupons, deals and product recommendations based on where they are in the store.

The experiment is Target’s first major foray into beacons, starting with 50 stores in markets such as Denver, Chicago, Seattle and San Francisco as well as in 15 stores in the Twin Cities. 

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Topics: Beacons, Press, Mobile Apps, In-Store Mobile, Omnichannel Retail

How Retailers are Leveraging Beacon Management

Posted by Bill Siwicki on Jun 26, 2015 10:41:00 AM

 

Contributed Article in Total Retail
Written by Bill Siwicki

Beacons are a mobile marketing technology poised to transform the way consumers shop in stores and the ways stores market to and interact with their customers.

Push notifications triggered by beacons — tiny store-based transmitters that communicate with retailers’ mobile apps on consumers’ smartphones via Bluetooth Low Energy wireless technology — will influence $4.1 billion in U.S. retail sales at the top 100 retailers in 2015, mobile technology research firm BI Intelligence estimates. The firm predicts that number will soar to $44.4 billion in 2016 as use of beacons increases and merchants begin to formulate actual mobile in-store strategies.

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Topics: Beacons, Press, Mobile Apps, In-Store Mobile, Omnichannel Retail