Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

QUARTZ:  To Compete with Online Shopping, Retailers Must Embrace Minimalism

Posted by Maya Mikhailov on Oct 27, 2016 10:00:00 AM

Article in Quartz
Written by Maya Mikhailov

Retail has an oversupply problem. For a long time, American consumers wanted more and more, so retailers obliged by expanding stores and product stock. But in order to thrive in this new shopping climate, retailers need to embrace the strategy of less is more.

Turn your store into a brand experience

America has 70% more retail space per capita than Canada, and more than six times that of Europe. That’s about 2,375 square feet per 100 people—23 square feet per person dedicated to your personal shopping whims!

But in the internet age, the reality is that no one needs that much retail space anymore (or if they ever needed 23 square feet each in the first place).

The role of physical stores has changed in the consumer psyche. Shoppers are rewarding nimble digital-first brands, such as Everlane, which practices “radical transparency” in product manufacturing and pricing. They clearly explain how the supply chain works to their customers and where margins are made. Another example is the seasonal Shoe Park in New York City, where customers trade their shoes at the door for a pair from the new collection. They can take the shoes for a test stroll through an indoor park, while enjoying Blue Bottle Coffee and Glossier’s cult-status makeup.

These new models are showing traditional retailers that a physical store should be an extension of the brand story, not a warehouse. In this way, the in-store experience isn’t dead; it’s just returning to its roots as retail theater.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, Market Research, In-Store Mobile, Omnichannel Retail, Apparel Retail, Beauty Retail

Beauty App Must-Haves for the Millennial Shopper

Posted by Jocelyn Schoolsky on Oct 13, 2016 4:00:00 PM

Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best. 

Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing. 

I want you to build me an app, and I’d like to share why you should do it and how to make it great!

Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.


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Topics: Mobile Marketing, Mobile Apps, Push Notifications, Location-Based Marketing, Omnichannel Retail, Best Practices, Beauty Retail

How Retailers Can Leverage In-App Wish Lists This Holiday Season

Posted by Lauren Hand on Oct 6, 2016 10:00:00 AM

Every holiday season, GPShopper account managers start putting retail strategies in place with our clients as they enter what is arguably the most important time of year for revenue, engagement, and customer satisfaction & acquisition. 

In October, our recommendation is to shift mobile app messaging to drive app downloads. Retailers want as many app users as possible when heading into Black Friday weekend next month, because a mobile app is the perfect bridge between online and in-store browsers. With a mobile commerce app, engaging customers in-store and harvesting brand loyalty by way of personalization are both easy and essential.  

One of the best ways to drive app downloads during and leading up to the holidays is offering Wish Lists and Shopping Lists in-app. 

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Holiday Season, Apparel Retail, Beauty Retail

MCD: Ulta Beauty Is Early Adopter of Apple's Spotlight Search

Posted by GPShopper Press Coverage on Sep 29, 2016 11:01:00 AM

Excerpt from Mobile Commerce Daily article
Written by Chantal Tode

Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen.

With iOS 9, Spotlight search enables developers to surface content within apps already on a user’s phone as well as content on the Web that can be accessed by swiping on their screen. As retailers continue to explore ways to streamline navigation and discovery on a phone’s small screen, Ulta Beauty’s adoption Spotlight search points to a path that, so far, has not been widely adopted.

“Spotlight Search for retail is still very much in its infancy and hasn’t yet been implemented by many retailers,” said Wes Chiang, sales director at GPShopper.

“The fact that Ulta is trying this is a positive step because it requires relatively low effort for potentially high impact, which will pay off in the long term,” he said. “As with any mobile functionality, the more places your brand can be seen; the better.”

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Topics: Press, Mobile Apps, Omnichannel Retail, Beauty Retail

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