As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.
If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!