Over One Third of Consumers Typically Feel Nothing When Shopping In-Store

Posted by GPShopper on Jun 21, 2017 9:25:50 AM

New GPShopper report uncovers consumers reaction to today’s shopping experience

GPShopper, the leading mobile commerce and engagement platform for retailers that want to create custom app experiences for customers, released its “Reality of Retail: Consumer Connection” report that found more than one third of consumers typically feel nothing when asked what their initial reaction was when shopping in-store. 

The study, conducted online with third party research firm YouGov, looks at not only how consumers who own a smartphone feel about the current in-store experience, but what innovations they want retailers to incorporate– whether digital or physical. 

Download the Full Report

GPShopper’s consumer emotion matrix measures how American shoppers typically feel when shopping in-store.

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Topics: Infographics, Mobile Marketing, Press, Mobile Apps, Loyalty, Location-Based Marketing, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Grocery Retail, Apparel Retail, Beauty Retail, Lifestyle Retail

Picture Perfect: AR Tips for Beauty Brands

Posted by Jocelyn Schoolsky on Mar 9, 2017 3:12:02 PM

Technology has undoubtedly changed the way we shop for cosmetics. Major beauty brands are increasingly looking for new and innovative ways to connect with their consumers – one method being augmented reality (AR). 

With top retailers now capturing up to 50% of their sales on mobile, innovative mobile solutions with AR are becoming more and more prevalent. According to GPShopper’s “Reality of Retail Tech” report, 58 percent of consumers who would like to use AR while shopping want to use it to see how certain items might look in a different color before buying. Though there are numerous augmented reality beauty apps in the market, apps like L’Oreal Makeup Genius, Sephora Virtual Artist Product Try-on, ModiFace, Honest Beauty, Urban Decay Vice, COVERGIRL BeautyU, YouCam Makeup: Selfie Makeover and OPI Nail Studio have been hugely successful.

Testing is vital to today’s buyer. Potential customers want to interact with a company’s products through their smartphone, even before visiting a store. The Consumer Technology Association reported that more than half of shoppers who use mobile devices, indicate they prefer to research on their devices rather than talk to store employees.

The following is a list of must haves for any successful augmented reality beauty app:

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Topics: Mobile Marketing, Market Research, Benchmarks & Statistics, Omnichannel Retail, Best Practices, Beauty Retail

Brands to Watch in 2017

Posted by Jocelyn Schoolsky on Jan 24, 2017 11:01:39 AM

As we turn our attention to a new year there are several brands I’ll be keeping a close eye on in 2017. From fast fashion and beauty to athleisure and accessories, these companies are leveraging digital with a mobile focus to reach their fans wherever they are.

Fast Fashion

If there’s one thing I know, it’s that fast fashion is here to stay. Speaking of fast fashion, boohoo is quickly becoming an industry leader. The UK-based retailer has grown quite rapidly and is giving its competitors a run for their money by offering affordable yet quality fashion. Boohoo clearly understands its consumer, and continues to push boundaries by adding additional brands to its portfolio, offering targeted promotions, expanding internationally and engaging with its customers on a daily basis via social media. Per recent news, boohoo is also expected to acquire Nasty Gal for $20 million. In a world where most retailers are shuttering stores and filing for bankruptcy, boohoo has been on an upward trend and reported a 47% increase in total sales. Its strong digital presence and consumer app has contributed to their extremely loyal customer base - a whopping 5.1 million active users!

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Topics: Mobile Marketing, Mobile Apps, Market Research, Mobile Commerce, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail

QUARTZ:  To Compete with Online Shopping, Retailers Must Embrace Minimalism

Posted by Maya Mikhailov on Oct 27, 2016 10:00:00 AM

Article in Quartz
Written by Maya Mikhailov

Retail has an oversupply problem. For a long time, American consumers wanted more and more, so retailers obliged by expanding stores and product stock. But in order to thrive in this new shopping climate, retailers need to embrace the strategy of less is more.

Turn your store into a brand experience

America has 70% more retail space per capita than Canada, and more than six times that of Europe. That’s about 2,375 square feet per 100 people—23 square feet per person dedicated to your personal shopping whims!

But in the internet age, the reality is that no one needs that much retail space anymore (or if they ever needed 23 square feet each in the first place).

The role of physical stores has changed in the consumer psyche. Shoppers are rewarding nimble digital-first brands, such as Everlane, which practices “radical transparency” in product manufacturing and pricing. They clearly explain how the supply chain works to their customers and where margins are made. Another example is the seasonal Shoe Park in New York City, where customers trade their shoes at the door for a pair from the new collection. They can take the shoes for a test stroll through an indoor park, while enjoying Blue Bottle Coffee and Glossier’s cult-status makeup.

These new models are showing traditional retailers that a physical store should be an extension of the brand story, not a warehouse. In this way, the in-store experience isn’t dead; it’s just returning to its roots as retail theater.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, Market Research, In-Store Mobile, Omnichannel Retail, Apparel Retail, Beauty Retail

Beauty App Must-Haves for the Millennial Shopper

Posted by Jocelyn Schoolsky on Oct 13, 2016 4:00:00 PM

Hi Beauty Brands, I’m Jocelyn Schoolsky, and I am your customer - a professional millennial female wanting to feel and look her best. 

Outside of work, I’m most passionate about the beauty industry. Not only do I have several close friends that work as makeup artists but I also spend countless hours watching YouTuber’s like Desi Perkins, Huda Beauty, Jaclyn Hill, Carli Bybel, LustreLux, and Kandee Johnson. In addition to YouTube, I also research products via beauty blogs, MakeupAlley and Snapchat. And guess what? I’m not the only one! There are millions of women just like me that do the exact same thing. 

I want you to build me an app, and I’d like to share why you should do it and how to make it great!

Millennials spend more than 3 hours a day on their mobile phone. Millennials also love shopping apps. And for the first time ever, mobile apps are outpacing mobile web commerce. Before you know it, apps will outpace desktop. If one of my favorite brands has an app, I am far more likely to shop with them. Why is that you ask? That app is at the forefront of my device and always top of mind and I expect to be treated like a VIP for having it.


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Topics: Mobile Marketing, Mobile Apps, Push Notifications, Location-Based Marketing, Omnichannel Retail, Best Practices, Beauty Retail

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