Every holiday season, GPShopper account managers start putting retail strategies in place with our clients as they enter what is arguably the most important time of year for revenue, engagement, and customer satisfaction & acquisition.
In October, our recommendation is to shift mobile app messaging to drive app downloads. Retailers want as many app users as possible when heading into Black Friday weekend next month, because a mobile app is the perfect bridge between online and in-store browsers. With a mobile commerce app, engaging customers in-store and harvesting brand loyalty by way of personalization are both easy and essential.
One of the best ways to drive app downloads during and leading up to the holidays is offering Wish Lists and Shopping Lists in-app.