Keeping Up with the Holiday Consumer

Posted by Jocelyn Schoolsky on Sep 13, 2018 8:30:00 AM

Half of all shoppers have had problems with retailers during the holidays - primarily with shipping and inventory management. Our latest consumer survey uncovered this and more of their pet peeves, as well as what they want most from retailers during this busy shopping season.

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Topics: Location-Based Marketing, Market Research, Omnichannel Retail, Mobile Payments, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

2018 Mobile Retail Holiday Planning Checklist

Posted by Jocelyn Schoolsky on Sep 4, 2018 5:00:00 PM


Last year, Adobe reported $108.2 billion in online sales generated between November and December, an increase of 14.7 percent year over year. In response, we’ve designed an in-depth mobile holiday checklist to help you achieve maximum success across all of your digital channels.

Learn the best timing for:

  • Increasing your paid search ads
  • Load and scale testing your app, and hardening your app code
  • Introducing new video content
  • Sending your customers shipping deadline reminders
  • Shifting your marketing focus to the last-minute shopper 

Download Checklist

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Topics: Infographics, Mobile Apps, Push Notifications, Location-Based Marketing, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Best Practices, Apparel Retail, Lifestyle Retail, eCommerce

Our 5 Favorite In-store Experiences

Posted by Jocelyn Schoolsky on Aug 28, 2018 9:00:00 AM

Great in-store experiences keep the customer coming back for more. The real question is, can better in-store shopping practices increase dollar spend and brand loyalty?

After visiting dozens of stores across the country, I wanted to share my favorite in-store experiences with you. Below is a list of the criterion I used to measure each:

  • Is the store Instagrammable?
  • Does the brand offer an interactive experience?
  • Is merchandise organized and easily shoppable with little clutter?
  • Are the store associates attentive and helpful but not overly salesy?
  • Is the store inventory and décor unique?
  • Does the retailer allow customers to test out or sample products?
  • Is their great cell reception in-store? If not, does the store offer Wi-Fi?
  • If the retailer or brand has an app, do they offer in-store mode or utilize personalized geofence push notifications?
  • Is the checkout process seamless?
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Topics: Location-Based Marketing, Market Research, Omnichannel Retail, Mobile Payments, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail, eCommerce

How Off-Price Retail Can Take Advantage of Mobile Trends

Posted by Jocelyn Schoolsky on Aug 7, 2018 5:00:00 PM

Off-price retailers are projected to increase profits by 5.4% this year, and it’s no coincidence that this growth comes when e-commerce is finally a commonplace in the sector.

Five years ago, when the broader universe of apparel, home and accessories brands had perfected online and were venturing into mobile commerce, off-price retailers were struggling to accurately reflect inventory available for purchase beyond the store. But as supply chains and real-time inventory technologies have become more efficient in recent years, offering customers an omni-channel shopping experience has become a no-brainer for off-price retailers like T.J. Maxx.

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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail

10 Social Media Best Practices for Retail Marketers

Posted by Jocelyn Schoolsky on Jul 31, 2018 2:00:00 PM

It’s no secret that today’s society is addicted to social media. With the average person spending nearly two hours per day on social channels, there’s an immense opportunity for retailers to increase sales and brand awareness. Below is a list of 10 social media marketing best practices to consider and implement as you continue to invest in additional ad spend and resources for your social strategy.

1. Keep the human element alive.

Let’s face it - we all crave human interaction. When you have a problem, question, or even just a comment, you want to feel heard. Yes, chatbots can be useful in certain circumstances, but only 9% of consumers look positively on chatbots in the shopping experience. Customers want to communicate with a real person. They want to know the retailers they’re loyal to genuinely care about their satisfaction, and if they’re frustrated, empathize.
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Topics: Industry Events, Location-Based Marketing, Market Research, Omnichannel Retail, Best Practices, Apparel Retail, Beauty Retail, Lifestyle Retail