Demandware Report: Mobile Shopping Focus

Posted by Lauren Hand on Jul 27, 2016 9:30:00 AM

Demandware has published a new report to help retailers usher in a dramatically better mobile shopping experience, looking deeper into shopper activity on mobile, to the elements that define a winning mobile commerce strategy.

The Mobile Shopping report reveals actionable insights from 400 million shoppers, providing retailers with insights into today’s mobile shopper. 

In addition, the report features multiple case studies exploring how leaders in retail, such as Jo-Ann Fabrics & Craft Stores, approach mobile shopping.

How Jo-Ann Uses a Mobile App to Engage Shoppers Across Channels

A key area of differentiation between mobile web and native app is function and shopper experience. Jo-Ann Fabric and Craft Stores worked with GPShopper to develop a mobile app that is not only supremely functional but also offers its customers a unique experience and benefits distinct from its other channels. Indeed, other retailers have noted that mobile apps make the most sense How Jo-Ann when they offer shoppers exclusive features and benefits.

“The Jo-Ann app is an exceptional example of the omnichannel promise; the app can really help consumers at home, on the go and in-store,” says Alex Muller, CEO, GPShopper.

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Topics: Mobile Marketing, Mobile Apps, Location-Based Marketing, GPShopper Clients, Market Research, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices, Salesforce Commerce Cloud

Best Practices for Marketing Your Mobile App

Posted by Lauren Hand on Jan 29, 2016 8:30:00 AM

In the past two years, lagging retailers and brand have learned the hard way of the importance of having multichannel reach. Retail has indeed shifted to a buyers market.

Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

Securing a long-standing position in this digital retail world requires a multichannel strategy, specifically offering one or more mobile commerce apps. So, you've hired your mobile app developers, stocked it with the best and brightest mobile app features, even added integrations with your loyalty provider and e-commerce engine

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Topics: Mobile Marketing, Mobile Apps, Mobile Commerce, In-Store Mobile, Case Studies, Best Practices

Charlotte Russe: A Top Location-Based Marketing Campaign of 2015

Posted by Lauren Hand on Jan 13, 2016 9:41:00 AM


Article in StreetFight
Written by David Kaplan 


Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications

In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online-to-offline strategy around the idea of the retailer’s regular “Appy Hour” promotions. The “Appy Hour” offers discounts on purchases made in Charlotte Russe’s mobile app or in stores, and a key part of its plan rested on the use of push notifications designed to drive sales and store visits.

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Topics: Mobile Marketing, Press, Mobile Apps, Location-Based Marketing, GPShopper Clients, Market Research, Mobile Commerce, In-Store Mobile, Case Studies, Best Practices

Charlotte Russe's Mobile App Featured in Internet Retailer's Hot 100 List

Posted by GPShopper Press Coverage on Dec 15, 2015 10:05:00 AM

Congratulations to Charlotte Russe for making Internet Retailer's List of Hot 100 E-Retailers of 2015! 

From the Hot 100 feature: 

Looking for a way to get its mobile visitors into its stores, Charlotte Russe in April launched a marketing campaign targeting its many app users. The retailer held one of its regular “Appy Hour” promotions, offering discounts in its mobile app or in stores. However, this time only app users were notified of the promotion, via an app alert.

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Topics: Mobile Marketing, Press, Mobile Apps, Push Notifications, GPShopper Clients, Mobile Commerce, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices

Charlotte Russe Satisfies Most Loyal Shoppers with A Mobile Commerce App

Posted by GPShopper Press Coverage on Nov 9, 2015 9:00:00 AM

Article in Internet Retailer
Written by Matt Linder

If you build it, they will come. And possibly buy.

That’s what apparel chain Charlotte Russe Inc. hoped for when the retailer launched a mobile app a year ago this month to complement the mobile website it launched in 2012. Sejal Solanki, the retailer’s director of digital experience and product development, says the retailer had never had a problem attracting visitors to its mobile-dedicated website, but hoped the app would lead its loyal customers to spend more when shopping on their mobile phones.

The problem: The retailer’s customer base consists largely of women ages 18-24, a customer demographic that spends a lot of time on their smartphones. Data from Salesforce.com Inc.’s ExactTarget shows that 90% of consumers within that age range consider smartphones an integral part of their daily lives. And the customers of Charlotte Russe, which sells both through physical stores and online, are no exception.

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Topics: Press, Push Notifications, GPShopper Clients, Benchmarks & Statistics, Omnichannel Retail, Case Studies

About GPShopper

The only mobile commerce platform offering commerce and loyalty integrations, unlimited push notifications, beacons and mobile payments, backed by a full CMS and multi-channel analytics. 
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