Demandware has published a new report to help retailers usher in a dramatically better mobile shopping experience, looking deeper into shopper activity on mobile, to the elements that define a winning mobile commerce strategy.
The Mobile Shopping report reveals actionable insights from 400 million shoppers, providing retailers with insights into today’s mobile shopper.
In addition, the report features multiple case studies exploring how leaders in retail, such as Jo-Ann Fabrics & Craft Stores, approach mobile shopping.
How Jo-Ann Uses a Mobile App to Engage Shoppers Across Channels
A key area of differentiation between mobile web and native app is function and shopper experience. Jo-Ann Fabric and Craft Stores worked with GPShopper to develop a mobile app that is not only supremely functional but also offers its customers a unique experience and benefits distinct from its other channels. Indeed, other retailers have noted that mobile apps make the most sense How Jo-Ann when they offer shoppers exclusive features and benefits.