Tillys Mobile App: A Whole New Game for Retailers 

Posted by Lauren Hand on Feb 28, 2018 10:00:00 AM

In Summer 2017, Tillys teamed up with GPShopper to relaunch its mobile app. The buzz surrounding the relaunch was massive thanks to a scavenger hunt that utilized augmented reality (AR) to encourage consumers — particularly young ones — to engage with the brand. 

The retailer joined forces with YouTube influencer Shonduras on a back-to-school campaign. The goal? To boost in-store traffic by combining AR, social media, influencer marketing and gamification through digital elements. Shonduras, who has more than 1 million subscribers on YouTube, hosted the contest and provided in-app hints to participants about where they could find and collect virtual coins in-store.

The campaign demonstrated how retailers can use smartphone technology to draw consumers into stores, motivating offline behavior with an online initiative and bridging the digital and physical shopping experience.

Learn how Tillys achieved omnichannel success.

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Topics: Mobile Apps, GPShopper Clients, In-Store Mobile, Omnichannel Retail, Case Studies, Lifestyle Retail

Demandware Report: Mobile Shopping Focus

Posted by Lauren Hand on Jul 27, 2016 9:30:00 AM

Demandware has published a new report to help retailers usher in a dramatically better mobile shopping experience, looking deeper into shopper activity on mobile, to the elements that define a winning mobile commerce strategy.

The Mobile Shopping report reveals actionable insights from 400 million shoppers, providing retailers with insights into today’s mobile shopper. 

In addition, the report features multiple case studies exploring how leaders in retail, such as Jo-Ann Fabrics & Craft Stores, approach mobile shopping.

How Jo-Ann Uses a Mobile App to Engage Shoppers Across Channels

A key area of differentiation between mobile web and native app is function and shopper experience. Jo-Ann Fabric and Craft Stores worked with GPShopper to develop a mobile app that is not only supremely functional but also offers its customers a unique experience and benefits distinct from its other channels. Indeed, other retailers have noted that mobile apps make the most sense How Jo-Ann when they offer shoppers exclusive features and benefits.

“The Jo-Ann app is an exceptional example of the omnichannel promise; the app can really help consumers at home, on the go and in-store,” says Alex Muller, CEO, GPShopper.

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Topics: Mobile Apps, Location-Based Marketing, GPShopper Clients, Market Research, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices, Salesforce Commerce Cloud

Best Practices for Marketing Your Mobile App

Posted by Lauren Hand on Jan 29, 2016 8:30:00 AM

In the past two years, lagging retailers and brand have learned the hard way of the importance of having multichannel reach. Retail has indeed shifted to a buyers market.

Today’s consumers are educated and pressed for time, leaving them armed with higher expectations. They perceive customer personalization, by way of an app, as a definite sign of value and respect. A small price to pay for such dedicated brand loyalty. 

Securing a long-standing position in this digital retail world requires a multichannel strategy, specifically offering one or more mobile commerce apps. So, you've hired your mobile app developers, stocked it with the best and brightest mobile app features, even added integrations with your loyalty provider and e-commerce engine

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Topics: Mobile Apps, In-Store Mobile, Case Studies, Best Practices

Charlotte Russe: A Top Location-Based Marketing Campaign of 2015

Posted by Lauren Hand on Jan 13, 2016 9:41:00 AM

Article in StreetFight
Written by David Kaplan 

Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications

In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online-to-offline strategy around the idea of the retailer’s regular “Appy Hour” promotions. The “Appy Hour” offers discounts on purchases made in Charlotte Russe’s mobile app or in stores, and a key part of its plan rested on the use of push notifications designed to drive sales and store visits.

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Topics: Press, Mobile Apps, Location-Based Marketing, GPShopper Clients, Market Research, In-Store Mobile, Case Studies, Best Practices

Charlotte Russe's Mobile App Featured in Internet Retailer's Hot 100 List

Posted by GPShopper Press Coverage on Dec 15, 2015 10:05:00 AM

Congratulations to Charlotte Russe for making Internet Retailer's List of Hot 100 E-Retailers of 2015! 

From the Hot 100 feature: 

Looking for a way to get its mobile visitors into its stores, Charlotte Russe in April launched a marketing campaign targeting its many app users. The retailer held one of its regular “Appy Hour” promotions, offering discounts in its mobile app or in stores. However, this time only app users were notified of the promotion, via an app alert.

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Topics: Press, Mobile Apps, Push Notifications, GPShopper Clients, In-Store Mobile, Benchmarks & Statistics, Omnichannel Retail, Case Studies, Best Practices